it's called the late 70s and 80s where everyone's parents drove their fuel crisis marketed econo shitboxes that had no amenities whatsoever... they were reliable, saved gas, UGLY, could haul s***, but UGLY... can we say traumatized? meanwhile, the japanese and europeans HAD the option to get a "sport" version of these same cars we had here... vw, toyota, honda, mazda, nissan, etc just didn't see it was a good idea to sell these cars here when they were trying to market "economy" "fuel savers" here... so as gas got cheap in the late 80s and people got sick of driving those ugly ass cars, finally did they tried desperately to regain sales by selling watered down versions of those sport models... the Corolla FX16, and 323 GT-X are examples of those cars... they were still ugly and didn't look a whole lot better than the normal versions.... and I say watered down because the JDM/EDM versions looked way better and do look worth owning even today
yes, their failure to market such a smart product brought trauma to americans over hatchbacks... they're now trying to sell hatchbacks again as hot ones instead and its not surprising that it hasn't been easy