I stopped reading this thread after 10 pages.
FWIW, I average about 15-17mpg in normal (for Los Angeles) urban traffic. It doesn't seem to matter much how I drive it - just keeping up with minivans and other cars, short shifting, etc, trying hard to save gas, maybe 18. All calculated, using the same pump at the same gas station. As others have said, the trip computer is 2-3mpg optimistic.
Lately my driving has involved quite a bit of open highway driving. Which means I'm driving 70-80mph just to keep up with quicker traffic. At those speeds, fuel burn is high. Way too high, IMO - measured fuel burn is about 18mpg.
In any case, my car gets bad mpg, just keeping up with regular traffic. 200 miles from a full tank is a celebrated event. I do keep logs, and my worst was 13.5mpg. Best ever, 25mpg on a road trip. Track time, don't ask. Haven't calculated for that, but a 20 minute session burns about 1/3 of a tank.
I think one of the main problems is extensive idle time in LA traffic. These cars, at least in CA smog trim, burn a **** lot of gas just going nowhere.
But mostly I'm just keeping up with quicker traffic and still burning a whole lot of fuel. I rented a PT Cruiser last week on my holiday trip up north, and it sipped fuel through a straw, keeping up with quicker traffic (which is slower than open freeway LA traffic). I didn't measure it, but it was probably close to double what I get with my MS3 in normal driving.
I've tried every trick I know of, and have learned a few things:
No matter how I drive the car in city conditions, it doesn't seem to matter very much. But that's not what I bought the car for. Trying to save fuel is futile, it just sucks it up no matter what.
Road trips, 70-80mph, not much better, mid to low 20's.
I'm okay with it though, since the car I drove for the last 10 years had a 170hp V6 and burned the same fuel. Now I have almost about another 100hp the power with a similar fuel burn. I'm OK with that. If I wanted essentially that same car with better mpg, I'd have bought a regular Mazda3.
I don't know where or why you guys are getting so much better mpg, because I've tried everything but nothing helps. So I just drive it like it wants to be driven, and get the same crappy mpg that I do in grandma mode.
Part of it, I think, is our CA fuel regs. Unlike most places, our "summer" fuel actually has more ethanol than our "winter" fuel. But cooler temps in winter makes more power so it's a wash.
Anyway, 15-17mpg is roughly my average, and I rarely get 200 miles out of a tank no matter how I drive it, just keeping up with city traffic.