Subaru is a smaller company but sells far more vehicles. People buy them because of their AWD system. That's their 'thing'. Went to Portland and Seattle for the first time a few months ago and they are ALL over the place. I rented a Crosstek while I was there and thought it was a pretty nice vehicle, and wasn't as slow as I thought it would be.
I drove a Crosstek too. In the mountains of PA around State College. Its a pig when you ask it for power you get a whine. That's about it.