Mazda CX-5 vs BMW X3 | TestDrive Showdown

The Mazda 6 has been widely appraised and slaughtered its competition with both numbers and praise over at car and driver. It’s not selling because it’s brand image is lacking.

the 6 bests all of its competition just as well as the CX-5 does, only the CX-5 makes it more apparent because of the even more dull competition.

CX-5 gets love in the media. The Mazda6 gets respect from technical sources though. Just shows how much technical magazines and sources appreciate Mazdas in general.

New York Daily News car of the year 2 years in a row https://insidemazda.mazdausa.com/pr...-york-daily-news-autos-award-best-family-car/

Ward's 10 best Interior awards https://insidemazda.mazdausa.com/press-release/2016-mazda6-wins-wards-best-interiors-award/

Motor Trend’s “Big Test” Award, Car & Driver’s “10 Best” Award, and Road & Track’s “Best of Everything” Award http://blog.prestonmotor.com/2014/09/17/2014-mazda3-mazda6-awards/

Popular Mechanics Car of the Year https://www.autoblog.com/2013/11/12/2014-mazda6-popular-mechanics-car-of-the-year/
 
The CX-5 sells well compared to the Mazda6 because it is a CUV/SUV. It is true that the Mazda brand awareness is lacking for most of the general population. Most of them seem to think that current Mazdas are rust buckets and that they are not reliable. Changing this perception will take time and the only way to do it is for Mazda to continue to put out great looking and reliable cars.

Now on to watching the review...
 
The CX-5 sells well compared to the Mazda6 because it is a CUV/SUV. It is true that the Mazda brand awareness is lacking for most of the general population. Most of them seem to think that current Mazdas are rust buckets and that they are not reliable. Changing this perception will take time and the only way to do it is for Mazda to continue to put out great looking and reliable cars.

Now on to watching the review...

They need a massive all types of advertising campaign with a publicised roadshow allowing people to take them for a decent test drive.
 
They need a massive all types of advertising campaign with a publicised roadshow allowing people to take them for a decent test drive.

Budgeting for them is tight. For now all they can really do is gradually build on the company which is what they are doing.
 

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