personally, i think the W7 is way overmarketed, and as you said, salesmen have convinced people that they're an SPL sub, when in fact, JL designed them to have the most accurate tonal reproduction around (i dont think they achieved it)....for pure bass output, i'd go DD, hands down...i've tortured my 9015 endlessly and haven't had a single problem....i dont want something that massive in the back of my P5 however, i have the 323 to ***** out spl style (again)....perhaps i'll want one or both of those BA's from you in a couple of weeks....commission work sucks for the beginning of a school year, we've been f'n slow lately...although i did quote a guy $1000 for a ported box for three L7 15's in a suburban running off a Zapco 9.0....now there's some potential loud s***