sgryzko--no offense, but don't go looking for any design jobs

Drop shadows and logos are on my top 5 never-do list.
As far as the website goes; as a professional website designer, I'd say it needs a lot of help. A lot. If we were to compare your online store front to a brick and morter store front, your store front is in the middle of nowhere in a dilapidated building, and your sign is missing some lights, and the asphault parking lot is totally cracked and potholed, with weeds growing in the middle of it. And you've got a bunch of old faded stickers and crap in the window. Would you shop at a place like that, or believe them when they tell you they're #1?
I hate to be down on your site, but if you really want a successful online venture, you're going to need more website than you personally are able to design. And for God's sake--don't make this a flash site. Flash and e-commerce don't mix. Spend your money on a well designed traditional website, get a logo without a drop shadow on it which has some thought put into the design, lose the image collages, shorten your pages to 2 screen lengths maximum, and get a product database set up.
Websites are hard, such is life. Hope you have some cash, very few websites appear out of the garage and make money. It's an investment just like any other business.