Thanks for all the posts and questions. I want to apologize for taking so long to reply. It's been a crazy week here already!
I'll try to answer all the questions since my last post. If I miss something, or you have other questions, let me know.
I understand there are a lot of quesitons about our tuning methods, what we do, how we do it, etc. We didn't make a 1,000 pulls on our dyno because we didn't know how to tune. We made 1,000 pulls to make sure that we learned everything we could about these vehicles before releasing a product for sale to the public. We wouldn't even be on here answering these questions if we were trying to mislead or take advantage of the Mazda community.
I also apologize for leaving out some important product info. In my enthusiasm to get on here and discuss our product with all of you, I forgot some basic information about our product.
The Max Energy Sport is a programmer. It plugs into the diagnostic port, and reflashes the car's ECU with the Hypertech tuning files. It stores a copy of the stock calibration files for that vehicle, so that it can be returned to stock at any time. The programmer doesn't stay plugged in, and doesn't have any PID monitoring functions. It will read and clear DTC's. It has options to raise the top speed limiter, and raise or lower the engine rev limiter.
Every product that Hypertech sells is 50-state emission legal. The tuning for the Mazda vehicles is currently pending CARB certification, and will be 50 state legal when the certification procedure is complete. All of our products are designed to work in the limits of the vehicle as designed by the OEM. Our tuning will not void your factory warranty, or cause damage to any factory engine, drivetrain, or emission component covered under your factory warranty.
Our tuning is designed for someone with a stock vehicle, with basic bolt ons such as cold air intakes and cat back exhausts. Any modifications beyond these usually require custom tuning. Since we advertise and sell our products to be warranty safe and emission legal, we don't offer any custom tuning options in our programmer. It's simply not our market. There are good products out there already that support custom tuning modifications, such as Cobb and Cp-e. We do not advertise or market our tuners for modifications beyond the ones mentioned, and we're not on here to discredit those companies or anyone else.
There have been several questions asked about our software, tunes, and what we do. We don't offer custom tuning software. Again, that is a feature that is offered by other products, such as Cobb. We develop our own proprietary software in house to tune these vehicles. The programmer hardware and software is also developed in house as well. Our product is simple to use, and designed for the end user who has no tuning experience to be able to program their car.
I won't get into quoting AFR numbers or detailed info on what tables we tuned, etc. We're not in business to give away our secrets!

There is enough information in my origional post to give you an idea of what went into the tuning of these vehicles. I can assure you that the AFR's are safe, and that the power gains we make are as advertised, and within the limits of a stock vehicle.
Some may see us as a big "marketing company". In fact, all we do is performance tuning. We don't make or sell any other products. Our company is not a division of some other company. We've been in business for 25 years, since 1985, doing the same thing. Our livelihood comes strictly from selling performance tuning products that we can stand behind.
Thanks again for your questions and comments.
Chris