I fought to get mine just under $20,000. It wasn't easy and I had to restrain myself from buying at the first few prices they threw out there. It started at $21,000. I tried the old "I've got to sleep on it" method. It got them to lower another $500 on it and add a few extras.....Everything is negotiable so if you have to pay over MSRP try to get some free stuff. I asked for touch up paint, oil change discounts, and for them to take off every stupid dealer sticker they put on my MSP.