I'm a car nut who follows the car market really closely before ever making a purchase, and I've been following the CX90 since before its reveal and the CX70 (i.e., the CX90 without a third row

) since before its reveal this week. Love Mazdas (we have a 2019 CX-5) and love the look of the CX90 but was waiting for the CX70 since slightly smaller and less costly would be better for me. But, as most now know, the CX70 is CX90 size, without a third row. So, being a little thrifty, I pivoted back to focus on the CX90 since there are gently used or CPOs out there to be found - and I actually prefer buying CPO vehicles with 15K or less miles for the cost discount and increased warranty.
Well, I am shocked to see how many CX90s - in every trim - are available with less than 10K miles, even lots with 5K or less and the prices are almost universally 17-20% less - with 19% showing up again and again, so lets call that the median discount.
The number ofCX90's available are really high for a new model - i.e, there hasn't even been enough time for people to be 2 years out on a lease and returning those vehicles. There are two other possibilities.
First, these weren't selling as well as Mazda hoped; therefore, dealerships shifted many of them to loaners and "manager's cars" so they could be sold for less as used vehicles without setting off red flags about "huge discounts" on the new model. And let's face it; with near-luxury pricing that was much higher than Mazda's historical ranges, the possibility that many would go unsold - especially at the higher trim levels - was a known risk. (I mean, my wife drives a beautiful premium package BMW X3 we bought for $40K with less than 15K miles. The new CX90 has to compete with CPO luxury cars too.)
Second, and this is the uglier option, people bought the vehicles and returned them because of QC issues. We've all heard about some of those.
I suspect that the pricing issue (and the loaner / manager's car games that led to) is the main factor, and by a wide margin.
Have others noticed this? Different opinions on why so many are available used or CPO and at such discounts?