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- 2019 CX-5 Signature Soul Red Crystal
I remember the vroom vroom ads.
I remember the vroom vroom ads.
I well remember ... my first Mazda was a left-over new '73 RX-2 rotary engine sedan ... about the size of a Toyota Corolla at the time.I remember "And the Mazda goes Hmmmmmmm" ads.
I DID enjoy surprising small-block Chevys. (burnout)
Why everybody says, that the CX5 is the best and people are still not buying them in bigger numbers?
Nice to have chosen correctly! Years ago I got a 2007 Honda CR-V and I felt at the time that was a great vehicle. This time, I'm seeing lots of 2018/2019 CX-5s on the road. Mazda really hit it out of the park. Looking forward to an electric CX-5!
Fewer dealers mean you have to seek out an opportunity to get behind the wheel. How many folks here said that once they sat in a Mazda, the car quickly rose to the top of their list? It happened to me, and I only got in one because there happened to be a dealer next door to my local Carmax and I just wandered in out of curiosity after taking the CR-V off of my list.
I'm not certain the issue is so much of of "Past brand reputation" as SIG said as it is "No real reputation at all."
Then there's an abject lack of advertising. Natey says there's no model-specific 4 Runner ads, but there's tons of general Toyota and Honda ads selling the brand. As I type this, there's a Ford SUV ad on tv.
Mazda's 2018 financial statements contain promises to "promote sales network reforms in the United States and other countries to improve customer care and launch new-generation dealerships."
They also stated "In the United States, we aim to create a sales network capable of selling 400,000 units per year by 2021. To that end, we will roll out marketing strategies that address market characteristics and increase the number of new-generation branded dealers in an effort to improve customer retention rates and increase sales volume per dealer." They sold 300,000 in 2018.
1) Past brand reputation
2) Less interior room than much of the competition
3) Barely advertised
4) Smaller dealer network
I'll stop there.
Bring the kid back. He's probably in his 40s now. Make a new ZOOM ZOOM song. There would be no shame in this.
Careful what you wish for... if they became #1 I'd be looking elsewhere. I hate front runners.
Bring the kid back. He's probably in his 40s now. Make a new ZOOM ZOOM song. There would be no shame in this.
That's hilarious! And all too true in our culture.
We love the underdog until they become a consistent winner. Then somehow they're "that big evil corporation."
I had posted demographics of SUV buyers and car buyers in general. The vast majority are those making over $80,000 per year and who own homes. By definition, this also makes the vast majority of new car buyers older folks. But the ads are always (mostly) directed at younger folks going on outdoor adventures, or who have kids in the back seat. You see very little ads directed at those who are actually spending the money. Maybe a little more nostalgia would sway buyers to specific brands. Maybe we need Speed Racer behind the wheel of a CX-5!
Probably because no "older" person wants to buy a vehicle that reminds them they're closer to dying than they are to being born, all things being equal. I'd say those ads are aimed DIRECTLY at older people for this very reason.
That's hilarious! And all too true in our culture.
We love the underdog until they become a consistent winner. Then somehow they're "that big evil corporation."
Unless they're "your" team, of course. Tell that to people in any city who has a dominant sports franchise. They love them.
Not all corporations are "evil", not even all big ones. People think they're "evil" when they act "evil". And sometimes that's just doing what corporations do, maximizing profits. It all depends on how they go about it, who gets hurt, who wins and loses.
A lot of us are just iconoclasts.
Totes agree though, this Feel Alive s*** must go away. HORRIBLE.
Bring the kid back. He's probably in his 40s now. Make a new ZOOM ZOOM song. There would be no shame in this.