What speaks volumes to me about the new Mazda 3 is how they benchmarked BMW's and Audi's for the ride quality and the interior. While their competition is content to just throw more tech gadgets in the interior, get by with ho-hum handling, and benchmarks other direct competitors in the compact car segment. Mazda is benching marking luxury cars and asking themselves how they can get the 3 to as close to a luxury car quality as possible, while keeping it at a econo-car price. And when you see one for yourself and see how nice the interior design and the materials they used, it is impressive. Mazda really not the 3 out of the ballpark. No wonder it is winning all kinds of auto awards.