My '98 BMW 540ia came with *life-time* fluid.
Owners were not used to the concept of *life-time* fluid.
When owners asked for tranny fluid change, dealers laughed at them, saying that is sealed and lasts a life-time (whatever that means).
OK.
After 50-60K miles, owners started to see tranny failure (many on BMW forum). (BMW powertrain warranty is 4yr/50K)
BMW dealers started to change their tone of voice.
"Yes, we can change the fluid for you for $300."
Yeah, where were that guys that laughed at the owners....
True. Tranny fluid is under lower temp (~190F), compared to engine oil.
With modern material technology, it should last longer than before.
My typical answer to my friend is as follow:
If you intend to keep your vehicles for less than 100k, do nothing.
Your tranny should last 100K w/o problem.
If you are the kind of guys who keep vehicles for 200k, or even 300k, I would suggest you do fluid change at some point.
It is your money. Whether you spend it on new tranny or services, it is your own call.