Mazda dealers can order in any BF Goodrich, Bridgestone, Firestone, Toyo, Yokohama, Michelin, etc. tires. I ordered Toyo Observe G-02 Plus which they don't normally carry but were able to order it in for me within a few days... there's an additional $50 instant rebate going on to as part of Mazda's Get a Grip event for snow tires... so I got them $913.16 out the door and that wasn't their normal special -- $144 less than the next cheapest quote I got from another tire dealer. You don't have to settle for whatever special they might have, they'll still hook you up with a very good price on almost any other tire you might want.