April / May 2009 US Mazda5 Sales

[remarquian]

[Here's the monthly sales report I've been doing, it just adds the historical monthly sales from 2007 to 2009]

North America Mazda released their April 2009 US sales data.

It wasn't a great month. In April 2009 1,758 Mazda5s were sold, down 12.6% from March 2008.

For comparision 7,303 Mazda3s were sold in April. Mazda sales overall were down 32.1%.

Here's the data I have gathered from 2007 to the present.

                      North American Mazda5 Sales

       Jan  Feb  Mar  Apr  May  Jun  Jul  Aug   Sep   Oct  Nov  Dec  YTD
2009   1340 2257 2642 1758                                            7997
2008   1699 2021 2758 2011 2072 1416 1336 1324  1080  1921 1499 2884 22021
2007   1323 1565 1657 1214 1449 1096  956  948   852   558  468 1627 13717

 

[Heat]

But Mazda also cut back on their factory incentives on the Mazda5, surely that affects sales.

February and March incentives = $1,000 cash back plus 0% financing for 36 months

April and May incentives = $500 cash back plus 0.9% financing for 36 months

...Mazda sales overall were down 32.1%...

For the sake of comparison:
General Motors: down 33.2%
Chrysler: down 48%
Ford: down 31.6%
Toyota: down 41.9%
Honda: down 25%

 

[DKaz]

Eh, not bad for a down economy.

I wonder what Canadian sales figures are, I would bet it's just as much if not more. The 5 is the second best selling Mazda in Canada, behind the 3 which has been in the top 3 Canadian sales ranking for the past 5 years, and actually was #1 in one year beating both Civic and Corolla.

 

[dbthompson]

[Here's the monthly sales report I've been doing, it just adds the historical monthly sales from 2007 to 2009]

North America Mazda released their April 2009 US sales data.

It wasn't a great month. In March 2009 1,758 Mazda5s were sold, down 12.6% from March 2008.

That's still pretty good, given the whole downturn (and Mazda and others being down 30% or more). If it slips below 1500 a month (in a high selling season like Spring / Summer), that's more troubling.

 

[x10dude]

But Mazda also cut back on their factory incentives on the Mazda5, surely that affects sales.

February and March incentives = $1,000 cash back plus 0% financing for 36 months

April and May incentives = $500 cash back plus 0.9% financing for 36 months

It was inevitable that sales would taper with the lower incentives.

 

[coolmazda5]

And continues to outsell the CX-7, thaaat is interesting...

Mazda North American Operations - April
                                            2009
                        Month-To-Date                    Year-To-Date
                        -------------                    ------------
               April  April        %   % MTD    April   April      %   % YTD
                2009   2008   Change     DSR     2009    2008 Change     DSR
                ----   ----   ------     ---     ----    ---- ------     ---

    Mazda3     7,303  9,234    (20.9)% (20.9)% 31,083  36,341  (14.5)% (13.6)%
    Mazda5     1,758  2,011    (12.6)% (12.6)%  7,997   8,489   (5.8)%  (4.9)%
    Mazda6     2,615  4,856    (46.1)% (46.1)% 13,120  24,457  (46.4)% (45.8)%
    MX-5
     Miata     1,307  1,441     (9.3)%  (9.3)%  3,224   4,689  (31.2)% (30.6)%
    RX-8         152    327    (53.5)% (53.5)%    650   1,239  (47.5)% (47.0)%
    CX-7       1,248  2,334    (46.5)% (46.5)%  5,575  11,470  (51.4)% (50.9)%
    CX-9       1,179  2,216    (46.8)% (46.8)%  6,358   8,945  (28.9)% (28.2)%
    Tribute      505  1,192    (57.6)% (57.6)%  1,683   5,304  (68.3)% (68.0)%
    B-Series
     Truck        72    149    (51.7)% (51.7)%    244     515  (52.6)% (52.2)%

    Total
     Vehicles
    ---------

    CARS      13,135 17,869    (26.5)% (26.5)% 56,074  75,215  (25.4)% (24.7)%
    TRUCKS     3,004  5,891    (49.0)% (49.0)% 13,860  26,234  (47.2)% (46.6)%
               -----  -----    -----           ------  ------  -----

    TOTAL     16,139 23,760    (32.1)% (32.1)% 69,934 101,449  (31.1)% (30.4)%
              ====== ======    =====   =====   ====== =======  =====   =====

Source:
http://sev.prnewswire.com/auto/20090501/LA0952601052009-1.html

 

[sapacif]

Here's the data I have gathered from 2007 to the present.

Thanks for posting this each month; I look forward to the information. I sure wish the sales would pick up as I don't want Mazda to quit selling the car here in the USA.

 

[remarquian]

Thanks for posting this each month; I look forward to the information. I sure wish the sales would pick up as I don't want Mazda to quit selling the car here in the USA.

Thanks.

I wouldn't worry. Look at it this way, the Mazda5 is the third most popular car in their line up.

 

[x10dude]

Mazda can't be too happy about these sales figures.

True the Mazda5 is still holding up but THAT is about it.
The Mazda6 has tanked... and it's a newly redesigned model...

 

[DKaz]

Isn't it just the general shift away from midsize to compact cars? If you compare US sales from a year ago, it's gone from trucks and midsize cars dominating the Top 10 to a lot more compacts this year.

Top car sales, 2007.

CANADA
1- Honda Civic (1) 70,838
2- Mazda3 (2) 48,236
3- Toyota Corolla (3) 40,474
4- Toyota Yaris (4) 34,424
5- Chevrolet Cobalt (5) 32,613
6- Toyota Camry (6) 28,218
7- Pontiac G5 (8) 25,211
8- Ford Focus (7) 24,013
9- Honda Accord (--) 22,102
10- Nissan Versa (--) 21,940

United States
1. Ford F-Series 690,589
2. Chevrolet Silverado 618,257
3. Toyota Camry 473,108
4. Honda Accord 392,231
5. Toyota Corolla/Matrix 371,390
6. Dodge Ram 358,295
7. Honda Civic 331,095
8. Chevrolet Impala 311,128
9. Nissan Altima 284,762
10. Honda CR-V 219,160

2008 trends:

here is some of this years trend , all numbers from C & D

The top ten best selling cars in the U.S. for January '08 are as follows:
1. Toyota Camry: 31,601
2. Honda Accord: 23,957
3.Nissan Altima 21,635
4. Honda Civic: 20,993
5. Toyota Corolla: 20,736
6.Chevy Impala 17,544
7. Chevrolet Cobalt: 17,310
8.Chevy Malibu 14,105
9. Pontiac G6 13,942
10. Ford Focus: 11,600

The top twenty best selling small= cars for April 2008:
1. Toyota Corolla/Matrix: 32,435 [units sold]
2. Honda Civic 31,710
3. Ford Focus: 23,850
4. Cobalt: 18,636
5. Toyota Yaris: 11,434
6. Hyundai Elantra 9,981
7. Mazda3: 9,234
8. Nissan Sentra: 8,842
9. Dodge Caliber 8,825
10. Kia Spectra: 8,406

Top Ten Best Selling Car in the United States for May 2008:
1. Honda Civic: 53,299
2. Toyota Corolla: 52,826
3. Toyota Camry: 51,291
4. Honda Accord: 43,728
5. Nissan Altima: 34,428
6. Ford Focus: 32,579
7. Chevrolet Cobalt: 26,702
8. Chevrolet Impala: 23,803
9. Ford Fusion: 18,088
10. Chevrolet Malibu: 15,634

 

[rodslinger]

But Mazda also cut back on their factory incentives on the Mazda5, surely that affects sales.

February and March incentives = $1,000 cash back plus 0% financing for 36 months

April and May incentives = $500 cash back plus 0.9% financing for 36 months

I think part of that is Mazda using Chase credit now for new auto loans. I believe Mazda Credit (Ford Credit) is no longer available to new Mazda buyers.

 

[bootman]

I think part of that is Mazda using Chase credit now for new auto loans. I believe Mazda Credit (Ford Credit) is no longer available to new Mazda buyers.

The $1000/36 mo 0% was through Mazda (chase) credit.
Ford credit was dropped last year after Ford sold its majority interest in Mazda.

 

[x10dude]

I think part of that is Mazda using Chase credit now for new auto loans. I believe Mazda Credit (Ford Credit) is no longer available to new Mazda buyers.

Mazda and Ford Credit parted ways a while ago... 2008.

 

[starlifter]

Thanks for posting this each month; I look forward to the information. I sure wish the sales would pick up as I don't want Mazda to quit selling the car here in the USA.

Well I guess I contributed to the 505 Tribute sales by purchasing one on 30 April 2009!

 

[Heat]

The Mazda5 I bought in February was through Chase.

And besides the $1,000 cash back and 0% financing for three years, there was also 90 days no payments and no money down.

 

[crempel]

Mazda can't be too happy about these sales figures.

True the Mazda5 is still holding up but THAT is about it.
The Mazda6 has tanked... and it's a newly redesigned model...

Mazda made a "big" mistake with not bringing over the much better looking and better sized European 6.

 

[coolmazda5]

Mazda made a "big" mistake with not bringing over the much better looking and better sized European 6.

I've been thinking the same (scratch)

 

[DKaz]

I have no idea why they got rid of the 6 wagon... I see lots around here and it's just a shame that they got rid of it. Same as the Focus wagon too. It seems that just because it didn't do well in the US, Canada has to lose it too.

We've had some great cars come to Canada that the US never got though, the Toyota Echo hatchback, Nissan X-Trail, Acura CSX (formerly the 1.6EL/1.7EL/EL), the Smart forTwo before it became available in the US, all of these cars were hot sellers in Canada but wouldn't have had a chance in the US (we'll have to see how the fortwo does in the US).

I hope we don't lose the 5 either...

 

[x10dude]

I have no idea why they got rid of the 6 wagon... I see lots around here and it's just a shame that they got rid of it. Same as the Focus wagon too. It seems that just because it didn't do well in the US, Canada has to lose it too.

We've had some great cars come to Canada that the US never got though, the Toyota Echo hatchback, Nissan X-Trail, Acura CSX (formerly the 1.6EL/1.7EL/EL), the Smart forTwo before it became available in the US, all of these cars were hot sellers in Canada but wouldn't have had a chance in the US (we'll have to see how the fortwo does in the US).

I hope we don't lose the 5 either...

What makes you think we will lose the 5? (even as a remote possibility) Even though the sales are modest they are holding up quite well in this environment and it has sold way beyond what Mazda expected.
It also stands virtually untouched in terms of any direct competition. Why in the world would Mazda want to pull the 5 out of the US market?

The only scenarios I can think of is if they replaced it... (since they have nothing in the pipeline... this is remote) or if Mazda decided to completely pull out of the US market.

 

[DKaz]

Just saying. I didn't see too many 5s in the US when i was there for a weekend where on a typical commute I'll see anywhere between 5 to 10 in each daily 3 hour commute.