Sorry I dont see ecoboost re inventing the wheel. Its a turbo 6 and with all turbo engines, the fuel economy depends LARGELY on your right foot. They can make small changes to boost efficiency but you still have cylinders to fill and mixture ratios to maintain. I have a car with a 3.0L twin turbo 6 and for what it is, it does well. I get about 16 MPG in mixed driving and about 22 pure highway. Does it do better than a comparable V-8? Yeah Im sure it does but I dont see it returning over 30 highway in real world use and its geared really high already. I turn over about 1800 at 60 and another 300 RPM per 10 MPH after that. Given that the ford is a 3.7L, Im going to call BS on their EPA numbers.