For Touring and Grand Touring trims, people are paying Invoice or few hundred below, at best. I paid $400 below Invoice for a GT but that was almost a whole day worth of haggling, leaving the dealership, coming back, walking out again...long story!
For Sport trims, there is an additional $1000 MAC cash & for some reason, dealers are willing to deal better on the Sport trims.
For your specific model, MSRP: $38,907; Invoice: $35,610 <-- Anything below this number is a good deal, IMHO.
I got this offer on a 08 Touring FWD with Touring assist, moonroof and sound and towing packages aqnd splash gaurds.
Color: Sparkling Black
24 months lease with 15k yearly
MSRP: $37637.00
Sales price: $34641.00 (it is about $400.00 over invoice)
Reisdual: 61 percent
Money factor: .00059
Registration fee: $290.00
Down payment: $2500.00 (covering first month's payment and registration fee)