Originally I was all about honda (had a few in the past) and I never thought of owning a 4 door or a non Honda.
But one day, I was looking for a new car and stumbled apon the wagon, I thought nothing of it but kinda liked it. So I took it for a test drive, and started to like it more. Then I got out and continued looking, well about 15 mins later, I ended up going back to that dealership and buying it that day. I guess at first I didn't want to like it because it wasn't a honda and it was a 4 door, but something about it.
Its not fast, nor the greatest looking, but it has always gave me a smile and even though its the slowest car ive owned (besides my old crx), and I have to admit (I have lost to old grandmas who can barely breath and are hadicapped driving there fresh caddilac with all features) I just don't want to stop driving the wagon and it always makes me smile (unlike my hondas which always got me introuble with popos). Everytime I get out of the car, I always end up turning around once or twice just to look at it!
So to answer the question, I just really enjoy mazda's now because of a few reasons. They are a blast to drive, always end up making you smile (unless its a zoomer boomer), its a whole different scene from Honda, and even if its not the fastest, I can guarantee that whenever you get out of it. You always end up turning around and taking a double look.
Everyone has Hondas, but not many can step up to the Mazda level.