What did you pay for your CX-5?

That's good to know! Thank you. I'll be looking at purchasing a premium plus model so I have most everything my grand touring had. So you think the discounts could be even higher on those? Yes, definitely will be a cash buyer.
Happy to give you a free quote on getting one thru our service. If you can find a better deal locally, great, but at least you'll have a barometer and an easy option for one through us if interested in saving the hassle of shopping/negotiating with dealers. DM me if interested.

-Matt
 
Bought my first car ( Premium Plus edition ) after searching online and i am noob about cars. been comparing different brands and i thought automatic is automatic. boy.. i was wrong.. i have never hear about CVTs transmission. I have never went to dealers for test drive any of the cars or model.. haha. just watching videos reviews in Youtube.

It really helps to see the interiors of the cars without talking to the dealers in person.

I use mostly ChapGPT to help me making comparison, pricing and using the right words to email to dealers...Telling me what need to check etc. any hidden pricing etc. squeezing the pricing down $3500 below MSRP.

I would say emailing can help you to decide properly as facing a dealer will make you make unnecessary mistakes.
 
Just to share error on pricing on a dealership website.. lol

Screenshot 2026-02-09 114712.webp
 
I have received my first offer from a dealer on a 2025. Is it ok to post this here for feedback? Thanks.

"$37,445 MSRP -$750 dealer discount -$750 Owner Loyalty -$2,500 customer cash- ------------------------------- $33,445 +$299 Doc fee +6 30-day tag ---------------------------------- $33,753 out the door, including the first year maintenance!"
 
I have received my first offer from a dealer on a 2025. Is it ok to post this here for feedback? Thanks.

"$37,445 MSRP -$750 dealer discount -$750 Owner Loyalty -$2,500 customer cash- ------------------------------- $33,445 +$299 Doc fee +6 30-day tag ---------------------------------- $33,753 out the door, including the first year maintenance!"
@Ninja_Matt is the pro here.

But personally, I think you can do better. With the higher MSRP, you're in the higher trim levels for the CX-5. I got $2800 off before the $2000 customer cash on my 2025 Select trim which has less margin. The $750 owner loyalty and $2500 customer cash are discounts coming from Mazda and should not be factored into the discount you're negotiating with the dealer.
 
Wow. That is quite a discount you negotiated! Yes, I’m looking at the premium plus trim. I’m shopping two different dealerships for pricing. The other will get back to me on Monday. So I should be negotiating the dealer discount and ignore the cash back and loyalty because they are pretty much a given?
 
Yes. You're focusing on the dealer discount. The other incentives are coming from Mazda where you'll get them regardless of what you negotiate with the dealer. The incentives are also not paid by the dealer so it doesn't affect their bottom line.

Since you're talking to two dealerships, you can use this as leverage in getting the best discount. Some cross shop more dealers. I didn't do this for various reasons and I wasn't in a situation where I was voluntarily buying this car. I was happy with my previous car and wasn't even remotely thinking about getting anything new to replace it. I was forced into it because that car was rear ended and the at fault insurance company totaled the car. So I needed a daily driver pretty quick. Technically I could have driven one of the other vehicles I have but one is my garage queen. The other is a big F150 with an extended bed which isn't practical as a daily driver.

So I got the discount I did working with one dealership. Took some doing but I got a deal I was ok with.
 
I am in the same boat. My 2017 was totaled last week by an at fault driver. I need to find something this week. I was planning on keeping the 2017 another five years.
 
Sorry to hear you're in the same situation as I was.

One thing you can use to help guide you as to what your dealer discount target should be is to get what the invoice pricing of the car in question with the options. For me, invoice pricing is the floor of where the discount should start; especially with the 2026 models hitting the showroom floors around the corner.
 
I have received my first offer from a dealer on a 2025. Is it ok to post this here for feedback? Thanks.

"$37,445 MSRP -$750 dealer discount -$750 Owner Loyalty -$2,500 customer cash- ------------------------------- $33,445 +$299 Doc fee +6 30-day tag ---------------------------------- $33,753 out the door, including the first year maintenance!"
As @zx10guy has shared, this isn't a great discount. At a minimum you should be getting 5% off MSRP, not including rebates. Your doc fee is reasonable at $299, so this helps a little bit compared to some high doc markets. May I ask what state you are in? You are welcome to DM me with your ZIP and I can send you a free quote on what we can offer thru our service. At a minimum you have a solid offer to compare against your local offers with.

-Matt
 
I got over 15% off msrp last week on a new select. 4 dealers within 38 miles of me. Closest showed little movement, 2 wanted my business. Didn’t visit the 3rd, but they all knew was going there next. Very quick negotiations, they wanted to move cars.
 
I got over 15% off msrp last week on a new select. 4 dealers within 38 miles of me. Closest showed little movement, 2 wanted my business. Didn’t visit the 3rd, but they all knew was going there next. Very quick negotiations, they wanted to move cars.

Are you including the rebates/customer cash from Mazda in that 15% discount figure?
 
I’ll be looking at a premium plus at one dealership this afternoon and another at a different dealership tomorrow. These discounts I’m seeing are giving me an idea as to what to ask for as far as pricing. Looks like 8 percent off MSRP should be the goal, before stacking the loyalty and cash back. Thanks everyone!
 
So the test drive is done. The 2025 definitely feels more refined than my 2017, but I sure do miss that car.

Breakdown of the “offer of a lifetime” (sales manager’s words, not mine). 2025 premium plus in platinum quartz. This is the same dealership where I bought the ‘17 and had all maintenance done so we do have an established history.

MSRP - 38325
Dealer discount - 2500
Incentives - 3250
Admin fee - 399
Lien fee - 9 (only if financing)
Temp tag - 6
Total - 32989

As I was preparing to leave he verbally threw in another 500 off. I stated I had another cx5 to look at tomorrow, which is true. I’ll post the numbers from that one tomorrow.
 
So the test drive is done. The 2025 definitely feels more refined than my 2017, but I sure do miss that car.

Breakdown of the “offer of a lifetime” (sales manager’s words, not mine). 2025 premium plus in platinum quartz. This is the same dealership where I bought the ‘17 and had all maintenance done so we do have an established history.

MSRP - 38325
Dealer discount - 2500
Incentives - 3250
Admin fee - 399
Lien fee - 9 (only if financing)
Temp tag - 6
Total - 32989

As I was preparing to leave he verbally threw in another 500 off. I stated I had another cx5 to look at tomorrow, which is true. I’ll post the numbers from that one tomorrow.
No tax?
 
I haven’t listed the tax amount as the state of MO does not yet collect at time of sale. I will also receive a tax exemption certificate from the insurance company for the value of the car that was totaled. So i won’t know the total tax amount until i show up to register the vehicle.
 
So the test drive is done. The 2025 definitely feels more refined than my 2017, but I sure do miss that car.

Breakdown of the “offer of a lifetime” (sales manager’s words, not mine). 2025 premium plus in platinum quartz. This is the same dealership where I bought the ‘17 and had all maintenance done so we do have an established history.

MSRP - 38325
Dealer discount - 2500
Incentives - 3250
Admin fee - 399
Lien fee - 9 (only if financing)
Temp tag - 6
Total - 32989

As I was preparing to leave he verbally threw in another 500 off. I stated I had another cx5 to look at tomorrow, which is true. I’ll post the numbers from that one tomorrow.
38325 MSRP? for a Premium Plus N/A ? Isn't that high? My previous CX-5 was a 2020 Premium Plus and MSRP, if I remember, was around 35K. My current 2025 Turbo premium was at 38250 MSRP.
 
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