I'm surprised it's "only" $36K. I would have expected a good bit north of $40K until the novelty wears off a bit. The SRT Challengers are in the $50K range at many dealers and the sticker on those is usually in the mid 40s.
Did you perchance try the V6?
I didn't try the V6. They look just as good as the GT, but (at least on paper) their performance is just about the same as the MS3. If I didn't already have the MS3, I may have tried it.