I'm don't watch much tv, except for sports and i definitely haven't watched this show, Heroes. But I have noticed some weired advertising for the show. I've heard the whole "save the cheerleader, save the world" thing. But while watching Sunday Night Football on NBC, I just noticed them throwing that phrase randomly into the end of other commercials. Pretty creepy. Almost makes me wanna watch the show tomorrow to see what all the hype is about.