Mazda to concentrate on specialized car sales in North America
Mazda has decided to strengthen sales of specialized cars in the US from next spring. They plan to start with a Protege based sport sedan which will be equipped with a turbocharged engine. In the US market, Fuji Heavy Industries introduced the Impreza turbo model this spring and its sale have been increasing since then. Mazda also released the MP3 (a limited-run sports model based on the Protege) this spring and they are confident that demands for small sport sedans will steadily increase. The new model is expected to have turbochaged engines based on 2 liter gasoline engines in order to increase output while reducing prices. This is the first time for Mazda to offer turbocharged engines in the US since they stopped imports of the RX-7 in the mid 1990s. The model will also be a key to improve their sporty brand image prior to the introduction of the RX-8 which will appear on the market in 2003.
Mazda has decided to strengthen sales of specialized cars in the US from next spring. They plan to start with a Protege based sport sedan which will be equipped with a turbocharged engine. In the US market, Fuji Heavy Industries introduced the Impreza turbo model this spring and its sale have been increasing since then. Mazda also released the MP3 (a limited-run sports model based on the Protege) this spring and they are confident that demands for small sport sedans will steadily increase. The new model is expected to have turbochaged engines based on 2 liter gasoline engines in order to increase output while reducing prices. This is the first time for Mazda to offer turbocharged engines in the US since they stopped imports of the RX-7 in the mid 1990s. The model will also be a key to improve their sporty brand image prior to the introduction of the RX-8 which will appear on the market in 2003.
