They ALL try to sell a lifestyle.
Every single one of them is either taking your kid to "hear the trees talk to each other" (good thing the wind was blowing right then) or going skiing or camping or any of those other things you don't do right now and couldn't possibly get to in your current vehicle.
But Mazda has elevated this to a higher level. This is from their 2018 financials:
"Based on our Corporate Vision, this new long-term vision aims to resolve issues facing people, the earth, and society through the utilization of driving pleasure, which represents the fundamental appeal of the automobile.
Going forward, we hope to create a future in which people, the earth, and society can coexist with cars, to enrich people*s lives through a car ownership experience that celebrates driving, and to become a brand with which customers feel a strong emotional connection."
Dude, are there any Fritos left?