true. it's not necessarily a matter of being able to control your own car in normal snow driving, it's being able to control your car in an emergency b/c somoene ELSE doesn't know how to control theirs. in that case, snow tires are invaluable. and you don't have to get steelies. get a decent set of 15 or 16" alloys then. i think it's more that no one wants to spend $$ on expensive wheels they are only going to use 1/3 of the year and which will be dirty and salty and nasty the whole time anyway.