shop on the internet. email as many dealers as possible and ONLY speak to the internet department. tell them you're shopping, but want to buy a vehicle in the next few days.
FIND OUT WHAT THEY HAVE ON THE LOT and whether or not your car is one of them. if it's not on the lot, don't go to that dealer. they will lie, cheat and steal in order to get you to come in, just to tell you they have to dealer trade for the vehicle.
this is ok, BUT when this happens most dealers will try and charge a different price than what was quoted.
i sold cars for about 18 months.
Edmunds is usually a pretty good source too. Just add in the usual .5 to 1% advertising fee as show on your sample and things should be pretty accurate.
there is no such thing as "advertising fee" that the buyer needs to be concerned about. it's not part of the invoice.
advertising fee is just part of doing business, and you could also include other fees such as rent, employee salaries, cost to wash cars, electricity and utilities, etc, etc. there are car dealers that try to dupe buyers into thinking that they have to pay these ad fees.
this is great...but this doesn't show hold back, or any cash from the factory (i doubt there is any cash on these cars, but still)
invoice is not everything people
Actually, it is on the invoice. Mazda charges dealerships directly on the invoices for the advertising they do in a particular region. That would be the line that says "San Diego" assessment in the picture above.
yes, but holdback has nothing to do with rebates or cash back
hmm, i didn't know that. not trying to doubt you, but what is the source of your information?