By the Numbers - September 2008: Nobody Wins Edition

[mikeyb]

For the record, we suppose Audi is this month's Biggest Winner with a sales drop of just 5.4%, while HUMMER is again our Biggest Loser with a 54.8% fall in sales. You can peruse the rest of the carnage below for yourself.


<STYLE type=text/css> #comparechart { border: 2px solid #333; border-collapse: collapse; } #comparechart td { padding: 3px; border: 1px solid #ccc; vertical-align: top; margin: 0; line-height: 1.3em; font-size: 80%} #comparechart th { font-size: 80%; font-weight: bold; text-align: left; padding: 4px; background: #eee; } #comparechart th.mainth { font-size: 75%; border-bottom: 1px solid #333; } #comparechart td.red { background-color: #f08c85; } #comparechart td.green { background-color: #b3e2c4; } #comparechart td.yellow { background-color: #ffffcc;} </STYLE><TABLE id=comparechart height=112 cellSpacing=0 width=450><TBODY><TR><TH colSpan=7>BY THE NUMBERS - September 2008</TH></TR><TR><TH class=mainth>Brand</TH><TH class=mainth>Vol. % Change</TH><TH class=mainth>Total Sales 9/08</TH><TH class=mainth>Total Sales 9/07</TH><TH class=mainth>DSR % Change</TH><TH class=mainth>Daily Avg. 9/08</TH><TH class=mainth>Daily Avg. 9/07</TH></TR><TR><TD>Acura
</TD><TD class=red>-30.4%
</TD><TD>9,997</TD><TD>14,369</TD><TD class=red>-27.5%</TD><TD>417</TD><TD>515</TD></TR><TR><TD vAlign=top>Audi</TD><TD class=red>-5.4%</TD><TD vAlign=top>7,584</TD><TD vAlign=top>8,020</TD><TD class=red>-1.5%</TD><TD vAlign=top>316</TD><TD vAlign=top>321</TD></TR><TR><TD vAlign=top>BMW</TD><TD class=red>-29.5% </TD><TD vAlign=top>14,744 </TD><TD vAlign=top>20,901 </TD><TD class=red>-26.5% </TD><TD vAlign=top>614 </TD><TD vAlign=top>836 </TD></TR><TR><TD vAlign=top>Buick</TD><TD class=red>-20.5% </TD><TD vAlign=top>14,121 </TD><TD vAlign=top>17,754 </TD><TD class=red>-17.1% </TD><TD vAlign=top>588 </TD><TD vAlign=top>710 </TD></TR><TR><TD vAlign=top>Cadillac</TD><TD class=red>-39.1% </TD><TD vAlign=top>12,432 </TD><TD vAlign=top>20,398 </TD><TD class=red>-36.5 </TD><TD vAlign=top>518 </TD><TD vAlign=top>816 </TD></TR><TR><TD vAlign=top>Chevrolet</TD><TD class=red>-11.2% </TD><TD vAlign=top>172,803 </TD><TD vAlign=top>194,637 </TD><TD class=red>-7.5% </TD><TD vAlign=top>7,200 </TD><TD vAlign=top>7,785 </TD></TR><TR><TD vAlign=top>Chrysler</TD><TD class=red>-39.6%</TD><TD vAlign=top>23,346</TD><TD vAlign=top>38,668</TD><TD class=red>-37.1%</TD><TD vAlign=top>973</TD><TD vAlign=top>1,547</TD></TR><TR><TD vAlign=top>Dodge</TD><TD class=red>-25.2%</TD><TD vAlign=top>62,572</TD><TD vAlign=top>83,671</TD><TD class=red>-22.1%</TD><TD vAlign=top>2,607</TD><TD vAlign=top>3,347</TD></TR><TR><TD vAlign=top>Ford</TD><TD class=red>-33.8% </TD><TD vAlign=top>102,685 </TD><TD vAlign=top>155,037 </TD><TD class=red>-31% </TD><TD vAlign=top>4,279 </TD><TD vAlign=top>6,201 </TD></TR><TR><TD vAlign=top>GMC</TD><TD class=red>-12.8% </TD><TD vAlign=top>39,029 </TD><TD vAlign=top>44,754 </TD><TD class=red>-9.2% </TD><TD vAlign=top>1,626 </TD><TD vAlign=top>1,790 </TD></TR><TR><TD vAlign=top>Honda</TD><TD class=red>-23.2% </TD><TD vAlign=top>86,629 </TD><TD vAlign=top>112,831 </TD><TD class=red>-20% </TD><TD vAlign=top>3,610 </TD><TD vAlign=top>4,513 </TD></TR><TR><TD vAlign=top>HUMMER</TD><TD class=red>-54.8%</TD><TD vAlign=top>2,298</TD><TD vAlign=top>5,080</TD><TD class=red>-52.9%</TD><TD vAlign=top>96</TD><TD vAlign=top>203</TD></TR><TR><TD vAlign=top>Hyundai</TD><TD class=red>-25.4% </TD><TD vAlign=top>24,765 </TD><TD vAlign=top>33,214 </TD><TD class=red>-22.3% </TD><TD vAlign=top>1,032 </TD><TD vAlign=top>1,329 </TD></TR><TR><TD vAlign=top>Infiniti</TD><TD class=red>-24.1%</TD><TD vAlign=top>7,779</TD><TD vAlign=top>10,250</TD><TD class=red>-20.9%</TD><TD vAlign=top>324</TD><TD vAlign=top>410</TD></TR><TR><TD vAlign=top>Jeep</TD><TD class=red>-42.8%</TD><TD vAlign=top>21,431</TD><TD vAlign=top>37,460</TD><TD class=red>-40.4%</TD><TD vAlign=top>893</TD><TD vAlign=top>1,498</TD></TR><TR><TD vAlign=top>Kia</TD><TD class=red>-27.8% </TD><TD vAlign=top>17,383 </TD><TD vAlign=top>24,087 </TD><TD class=red>-24.8% </TD><TD vAlign=top>724 </TD><TD vAlign=top>963 </TD></TR><TR><TD vAlign=top>Lexus</TD><TD class=red>-36.1% </TD><TD vAlign=top>16,045 </TD><TD vAlign=top>25,113 </TD><TD class=red>-33.4 </TD><TD vAlign=top>669 </TD><TD vAlign=top>1,005 </TD></TR><TR><TD vAlign=top>Lincoln</TD><TD class=red>-22.5% </TD><TD vAlign=top>7,571 </TD><TD vAlign=top>9,764 </TD><TD class=red>-19.2% </TD><TD vAlign=top>315 </TD><TD vAlign=top>391 </TD></TR><TR><TD vAlign=top>Mazda</TD><TD class=red>-35.6% </TD><TD vAlign=top>16,169 </TD><TD vAlign=top>25,098 </TD><TD class=red>-32.9% </TD><TD vAlign=top>674 </TD><TD vAlign=top>1,004 </TD></TR><TR><TD vAlign=top>Mercedes-Benz</TD><TD class=red>-16.4% </TD><TD vAlign=top>18,779 </TD><TD vAlign=top>22,459 </TD><TD class=red>-12.9% </TD><TD vAlign=top>782 </TD><TD vAlign=top>898 </TD></TR><TR><TD vAlign=top>Mercury</TD><TD class=red>-43.2% </TD><TD vAlign=top>6,478 </TD><TD vAlign=top>11,403 </TD><TD class=red>-40.1% </TD><TD vAlign=top>270 </TD><TD vAlign=top>456 </TD></TR><TR><TD vAlign=top>MINI</TD><TD class=red>-6.7% </TD><TD vAlign=top>3,762 </TD><TD vAlign=top>4,031 </TD><TD class=red>-2.8% </TD><TD vAlign=top>157 </TD><TD vAlign=top>161 </TD></TR><TR><TD vAlign=top>Mitsubishi</TD><TD class=red>-39% </TD><TD vAlign=top>7,378 </TD><TD vAlign=top>12,102 </TD><TD class=red>-36.5% </TD><TD vAlign=top>307 </TD><TD vAlign=top>484 </TD></TR><TR><TD vAlign=top>Nissan</TD><TD class=red>-38.4%</TD><TD vAlign=top>51,786</TD><TD vAlign=top>84,019</TD><TD class=red>-35.8%</TD><TD vAlign=top>2,158</TD><TD vAlign=top>3,361</TD></TR><TR><TD vAlign=top>Pontiac</TD><TD class=red>-26.7%</TD><TD vAlign=top>23,324</TD><TD vAlign=top>31,817</TD><TD class=red>-23.6%</TD><TD vAlign=top>972</TD><TD vAlign=top>1,273</TD></TR><TR><TD vAlign=top>Porsche</TD><TD class=red>-44.8%</TD><TD vAlign=top>1,458</TD><TD vAlign=top>2,641</TD><TD class=red>-42.5%</TD><TD vAlign=top>61</TD><TD vAlign=top>106</TD></TR><TR><TD vAlign=top>Saab</TD><TD class=red>-27.2%</TD><TD vAlign=top>1,765</TD><TD vAlign=top>2,424</TD><TD class=red>-24.2%</TD><TD vAlign=top>74</TD><TD vAlign=top>97</TD></TR><TR><TD vAlign=top>Saturn</TD><TD class=red>-10.8%</TD><TD vAlign=top>18,528</TD><TD vAlign=top>20,776</TD><TD class=red>-7.1%</TD><TD vAlign=top>772</TD><TD vAlign=top>831</TD></TR><TR><TD vAlign=top>Subaru</TD><TD class=red>-11.9% </TD><TD vAlign=top>14,491 </TD><TD vAlign=top>16,457 </TD><TD class=red>-8.3% </TD><TD vAlign=top>604 </TD><TD vAlign=top>658 </TD></TR><TR><TD vAlign=top>Suzuki</TD><TD class=red>N/A</TD><TD vAlign=top></TD><TD vAlign=top></TD><TD class=red></TD><TD vAlign=top></TD><TD vAlign=top></TD></TR><TR><TD vAlign=top>Toyota</TD><TD class=red>-31.8% </TD><TD vAlign=top>128,215 </TD><TD vAlign=top>187,929 </TD><TD class=red>-28.9% </TD><TD vAlign=top>5,342 </TD><TD vAlign=top>7,517 </TD></TR><TR><TD vAlign=top>Volkswagen</TD><TD class=red>-9.4% </TD><TD vAlign=top>17,109 </TD><TD vAlign=top>18,891 </TD><TD class=red>-5.7% </TD><TD vAlign=top>713 </TD><TD vAlign=top>756 </TD></TR><TR><TD vAlign=top>Volvo</TD><TD class=red>-51.8% </TD><TD vAlign=top>4,054 </TD><TD vAlign=top>8,408 </TD><TD class=red>-49.8% </TD><TD vAlign=top>169 </TD><TD vAlign=top>336 </TD></TR><TR><TD class=yellow>COMPANIES</TD><TD class=yellow></TD><TD class=yellow></TD><TD class=yellow></TD><TD class=yellow></TD><TD class=yellow></TD><TD class=yellow></TD></TR><TR><TD vAlign=top>BMW Group</TD><TD class=red>-25.8%
</TD><TD vAlign=top>18,506
</TD><TD vAlign=top>24,932
</TD><TD class=red>-22.7%
</TD><TD vAlign=top>771
</TD><TD vAlign=top>997
</TD></TR><TR><TD vAlign=top>Chrysler LLC</TD><TD class=red>-32.8%</TD><TD vAlign=top>107,349</TD><TD vAlign=top>159,799</TD><TD class=red>-30%</TD><TD vAlign=top>4,473</TD><TD vAlign=top>6,392</TD></TR><TR><TD vAlign=top>FoMoCo</TD><TD class=red>-34.6% </TD><TD vAlign=top>120,788 </TD><TD vAlign=top>184,612 </TD><TD class=red>-31.8% </TD><TD vAlign=top>5,033 </TD><TD vAlign=top>7,384 </TD></TR><TR><TD vAlign=top>General Motors</TD><TD class=red>-15.8%</TD><TD vAlign=top>284,300</TD><TD vAlign=top>337,640</TD><TD class=red>-12.3%</TD><TD vAlign=top>11,846</TD><TD vAlign=top>13,506</TD></TR><TR><TD vAlign=top>Honda America</TD><TD class=red>-24%
</TD><TD vAlign=top>96,626
</TD><TD vAlign=top>127,200
</TD><TD class=red>-20.9%
</TD><TD vAlign=top>4,026
</TD><TD vAlign=top>5,088
</TD></TR><TR><TD vAlign=top>Nissan NA</TD><TD class=red>-36.8%</TD><TD vAlign=top>59,565</TD><TD vAlign=top>94,269</TD><TD class=red>-34.2%</TD><TD vAlign=top>2,482</TD><TD vAlign=top>3,771</TD></TR><TR><TD vAlign=top>Toyota Mo Co</TD><TD class=red>-32.3%
</TD><TD vAlign=top>144,260 </TD><TD vAlign=top>213,042 </TD><TD class=red>-29.5% </TD><TD vAlign=top>6,011 </TD><TD vAlign=top>8,522 </TD></TR></TBODY></TABLE>
<SMALL></SMALL>
<SMALL>September 2008 had 24 selling days versus 25 selling days for September 2007</SMALL><!-- google_ad_section_end -->

 

[Kymerik]

damn Audi and Mini are kicking the s*** outta everyone else

Look at all the pretty red numbers *rofl*

 

[LASERBLUE135]

Sooo...they should be giving cars away in the next month or so?

 

[tsunami]

im surprised mazdas drop was so significant... 35% is nuts i expected more middle of the pac numbers for them based on their small car high milleage offerings... though last years numbers could have been boosted due to cx-7/9 sales which obviously aren't selling well at all anymore.

 

[Olestra]

GM lost the least, what?

 

[FreewheelBurner]

GM lost the least, what?

They make things other than SUV's

Also Mini and Audi have the smallest volume of sales it would be reasonable that they would also suffer less loses

 

[1sty]

GM didn't fall as much becuase hummer isnt considered theirs anymore?
So are they penalized for it in 07 when they owned it but now or vice versa?

 

[coolmazda5]

im surprised mazdas drop was so significant... 35% is nuts i expected more middle of the pac numbers for them based on their small car high milleage offerings... though last years numbers could have been boosted due to cx-7/9 sales which obviously aren't selling well at all anymore.

The Mazda5 fared very well, but it's still a small portion of the whole Mazda line-up. Also note it is sep 08 vs. sep 07 last year, overall for the year, compared to last, Mazda is down "just" 5.7%.

I heard on the radio part of the lack of car sales is not just gas related, but also the fact that no bank is giving car purchase credit the way they did for the last years.

The news:

IRVINE, Calif., Oct 01, 2008 /PRNewswire via COMTEX/ -- Mazda North American Operations (MNAO) today reported September 2008 sales of 16,169 vehicles, down 35.6 percent over last September. Year-to-date, Mazda has sold 215,408 vehicles, down 5.7 percent.

The all-new 2009 MAZDA6, which arrived at dealerships across the country in September, is off to a great start and exceeded sales objectives for the month. The new MAZDA6 features a larger body than the outgoing car, as well as more powerful -- and more fuel efficient -- engine choices.

The right-for-the-market MAZDA5 multi-activity vehicle posted a 26.8 percent increase versus last September, with 1,080 sales. Year-to-date the MAZDA5 is up a remarkable 42.0 percent.

Mazda Motor de Mexico (MMdM) celebrated its best-ever September with sales of 1,780 vehicles, up 29 percent versus last year. On a year-to-date basis, MMdM reported 13,305 total sales, accounting for a 33 percent increase versus last year. Mazda Canada Inc. (MCI) reported September sales of 6,762 units, down a slight 4.2 percent.

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de Puerto Rico in San Juan.


Source:
http://www.marketwatch.com/news/sto...1DEFB5-6B89-4F02-A82F-0BC4ADCF152F}&dist=hppr

 

[LASERBLUE135]

people are going smaller, the MAZDA5 is a brilliant car that I'm sure most people dont even know about. I was driving my brand new family hauler PT 'GT turbo' Cruiser and noticed the 5 next to me was very similar in size and shape. I guess the pt is shorter than a neon, but compaired to my msp when I get in this thing its HUGE. I can't imagine most people NEED more room than the 5 allows and its selling well because of its people/stuff carrying ability, cheap price, and excellent gas milage. Very smart car in todays market for mazda.

Also when I bought my car the sales dude was telling me that it is rare to find someone who doesn't have to fight for credit nowadays. they are loosing lots of sales because the banks are simply rejecting the loans. He told me that even people with 650 credit scores are being turned down frequently.

 

[Olestra]

They make things other than SUV's

Also Mini and Audi have the smallest volume of sales it would be reasonable that they would also suffer less loses

Yes they make things other than SUVs but they still don't have the a reputation for quality vehicles either, which is another reason why they have been losing revenue and cutting jobs.

Having a small or large volume of sales is factored in since the numbers are in percentages.

 

[slug420]

so when will we see the best deals as manufacturers feel the hurt from these numbers?