It's both predictable and a bit funny; but this happens with every enthusiasts' car whenever there is a design change. The current owners of the previous gen car always state that the new car is slower, heavier, not as appealing, whatever - in short, that they are so happy that they have their car as is. And that it is not worth it to them to trade for the newer model. Meanwhile those who do not yet have one, praise the new gen because they are looking forward to purchase that model rather than looking back nostalgically at the prev gen. It's happened in the WRX forums, the GTI forums, and so on.
Those of you who have an '08, or '09 be happy with your ride and enjoy. If you don't want to trade for a '10 - no prob, no one is asking you to.
Just don't put down the new model just because you don't want one. That does not mean the new model is not just as good as yours for someone looking to get into a Speed3 who does not already own the prev gen car.
My current daily drive is a Speed6 and have driven the old 3, old Speed3, and '10 3. At worst, the new car will be around par with the outgoing model. Even if the mag numbers drop by a tenth of a second, there are other factors where people may prefer the newer model.
And just to be clear, I really like both the '09 and '10 Speed3s from what I have seen/read/driven so far.
Just my 0.02.
Rant complete.