@JT2, very well said.
Utilizing MSRP in a "savings discount" discussion and/or negotiation puts a smile on any dealer's face. The amount of money people agree to pay for cars above invoice, and then finance on top of that, is absurd. Reality is, anything above published dealer invoice is a negative percentage (to you) and anything below is a positive savings (for you). Invoice is never the true dealer cost for any vehicle.
To the points of the posts above, provide simple numbers, and all of the numbers, then readers can glean what they need to know from the transaction. The 12 vehicles below were the only ones that remained on a list of more than 27 after initial email contact requesting quotes for "best price below invoice" requiring quotes to provide all costs broken down (my requirement) that would show up on a final purchase deal. 2-1/2 weeks of email work sitting on the couch in the evenings. Take notice of the VIN of the #1 vehicle which I ultimately purchased. I wagered myself when the list was nearly 2x larger and the OTD prices were still in flux, that would be the vehicle that I'd end up buying. One of the oldest ones sitting on the lots of theses dealers that wanted to play including, and especially, the dealer where it was purchased.
The following data from my spreadsheet is old, but the process wouldn't change if I were looking to buy today:
[TABLE="width: 1313"]
<tbody>[TR]
[TD="colspan: 3"]CX-5 TRXA w/PREF PKG
[/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[TD][/TD]
[/TR]
[TR]
[TD]YEAR
[/TD]
[TD]CAR #
[/TD]
[TD]COLOR
[/TD]
[TD]DEALER
[/TD]
[TD]VIN
[/TD]
[TD]MSRP
[/TD]
[TD]INV
[/TD]
[TD]Dealer Offer
[/TD]
[TD]INV -4%
[/TD]
[TD]REBATE
[/TD]
[TD]TOTAL
[/TD]
[TD]TRADE
[/TD]
[TD]SUB-TOTAL
[/TD]
[TD]TAX
[/TD]
[TD]DOCS
[/TD]
[TD]FEES
[/TD]
[TD]Amt Due
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]1
[/TD]
[TD]LT. BLUE
[/TD]
[TD]PIAZZA READING
[/TD]
[TD]035xxxx
[/TD]
[TD] $ 29,870.00
[/TD]
[TD] $ 28,921.00
[/TD]
[TD] $ 26,500.00
[/TD]
[TD] $ 27,764.16
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 26,000.00
[/TD]
[TD] $ 26,000.00
[/TD]
[TD] $ -
[/TD]
[TD] $ -
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 87.15
[/TD]
[TD] $ 228.15
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]2
[/TD]
[TD]LT. BLUE
[/TD]
[TD]PIAZZA READING
[/TD]
[TD]0373293
[/TD]
[TD] $ 29,870.00
[/TD]
[TD] $ 28,921.00
[/TD]
[TD] $ 27,721.00
[/TD]
[TD] $ 27,764.16
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 27,221.00
[/TD]
[TD] $ 25,000.00
[/TD]
[TD] $ 2,221.00
[/TD]
[TD] $ 133.26
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 87.15
[/TD]
[TD] $ 2,582.41
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]3
[/TD]
[TD]LT. BLUE
[/TD]
[TD]PIAZZA READING
[/TD]
[TD]0359021
[/TD]
[TD] $ 29,870.00
[/TD]
[TD] $ 28,921.00
[/TD]
[TD] $ 27,721.00
[/TD]
[TD] $ 27,764.16
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 27,221.00
[/TD]
[TD] $ 25,000.00
[/TD]
[TD] $ 2,221.00
[/TD]
[TD] $ 133.26
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 87.15
[/TD]
[TD] $ 2,582.41
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]4
[/TD]
[TD]LT. BLUE
[/TD]
[TD]GIAMBOLVO
[/TD]
[TD]0372335
[/TD]
[TD] $ 29,690.00
[/TD]
[TD] $ 28,777.00
[/TD]
[TD] $ 29,690.00
[/TD]
[TD] $ 27,625.92
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 29,190.00
[/TD]
[TD] $ 27,000.00
[/TD]
[TD] $ 2,190.00
[/TD]
[TD] $ 131.40
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 179.15
[/TD]
[TD] $ 2,641.55
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]5
[/TD]
[TD]LT. BLUE
[/TD]
[TD]GIAMBOLVO
[/TD]
[TD]0372829
[/TD]
[TD] $ 29,690.00
[/TD]
[TD] $ 28,777.00
[/TD]
[TD] $ 29,690.00
[/TD]
[TD] $ 27,625.92
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 29,190.00
[/TD]
[TD] $ 27,000.00
[/TD]
[TD] $ 2,190.00
[/TD]
[TD] $ 131.40
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 179.15
[/TD]
[TD] $ 2,641.55
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]7
[/TD]
[TD]MACH GRY
[/TD]
[TD]GIAMBOLVO
[/TD]
[TD]0378502
[/TD]
[TD] $ 29,990.00
[/TD]
[TD] $ 29,044.00
[/TD]
[TD] $ 29,990.00
[/TD]
[TD] $ 27,882.24
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 29,490.00
[/TD]
[TD] $ 27,000.00
[/TD]
[TD] $ 2,490.00
[/TD]
[TD] $ 149.40
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 179.15
[/TD]
[TD] $ 2,959.55
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]8
[/TD]
[TD]Dk. BLUE
[/TD]
[TD]LANC MAZDA
[/TD]
[TD]0367194
[/TD]
[TD] $ 29,870.00
[/TD]
[TD] $ 28,921.00
[/TD]
[TD] $ 28,320.00
[/TD]
[TD] $ 27,764.16
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 27,820.00
[/TD]
[TD] $ 24,500.00
[/TD]
[TD] $ 3,320.00
[/TD]
[TD] $ 199.20
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 107.15
[/TD]
[TD] $ 3,767.35
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]9
[/TD]
[TD]LT. BLUE
[/TD]
[TD]PIAZZA W. CHES
[/TD]
[TD]0368784
[/TD]
[TD] $ 29,690.00
[/TD]
[TD] $ 28,777.00
[/TD]
[TD] $ 27,677.00
[/TD]
[TD] $ 27,625.92
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 28,277.00
[/TD]
[TD] $ 23,400.00
[/TD]
[TD] $ 4,877.00
[/TD]
[TD] $ 292.62
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 109.00
[/TD]
[TD] $ 5,419.62
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]10
[/TD]
[TD]LT. BLUE
[/TD]
[TD]PIAZZA W. CHES
[/TD]
[TD]0378684
[/TD]
[TD] $ 29,690.00
[/TD]
[TD] $ 28,777.00
[/TD]
[TD] $ 27,677.00
[/TD]
[TD] $ 27,625.92
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 28,277.00
[/TD]
[TD] $ 23,400.00
[/TD]
[TD] $ 4,877.00
[/TD]
[TD] $ 292.62
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 109.00
[/TD]
[TD] $ 5,419.62
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]11
[/TD]
[TD]MACH GRY
[/TD]
[TD]PIAZZA W. CHES
[/TD]
[TD]0367194
[/TD]
[TD] $ 29,990.00
[/TD]
[TD] $ 29,044.00
[/TD]
[TD] $ 27,977.00
[/TD]
[TD] $ 27,882.24
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 28,544.00
[/TD]
[TD] $ 23,400.00
[/TD]
[TD] $ 5,144.00
[/TD]
[TD] $ 308.64
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 109.00
[/TD]
[TD] $ 5,702.64
[/TD]
[/TR]
[TR]
[TD]2018
[/TD]
[TD]12
[/TD]
[TD]MACH GRY
[/TD]
[TD]PIAZZA W. CHES
[/TD]
[TD]0319466
[/TD]
[TD] $ 29,990.00
[/TD]
[TD] $ 29,044.00
[/TD]
[TD] $ 27,977.00
[/TD]
[TD] $ 27,882.24
[/TD]
[TD] $ (500.00)
[/TD]
[TD] $ 28,544.00
[/TD]
[TD] $ 23,400.00
[/TD]
[TD] $ 5,144.00
[/TD]
[TD] $ 308.64
[/TD]
[TD] $ 141.00
[/TD]
[TD] $ 109.00
[/TD]
[TD] $ 5,702.64
[/TD]
[/TR]
</tbody>[/TABLE]