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- Central Virginia
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- 2019 CX-5 Reserve
From a business perspective, it's o.k. if Mazda loses some customers to luxury brands. What makes the best sense is that Maza establishes/maintains a position as a "good car design-driving-reliability" brand at a compelling price point.
I understand Mazda is trying to retain old customers and also attract new customers; but adding trim levels, utilizing new trim names, adding higher price points etc... just makes things too complicated (for the manufacturing, retail store distribution, and consumer as well) .Businesses that try to be "all things to all people" usually fail at same.
I just commented that if you want to see complicated, go to Toyota's website and try to build a RAV4. When I was looking last year, they seemed to have every combination of options in different packages, rather than make them a la carte. It is overwhelming to try to pick through...and you still cannot find exactly what you want...there must have been over a dozen. I don't find Mazda's to be all that complex, except the addition of two trim levels in order to get the turbo. I wonder if they didn't just have the Signature, and then decided to introduce a lower price-point trim to get the turbo without going full-blown luxury.