What continues to frustrate me about these conversations is the refusal by some to realize that Mazda is in transition and not a big enough company to offer it all at once.
Give them a few years to build up the entry luxury brand reputation, and THEN maybe start calling for performance trims.
Nailed it right on the head. To put some speculation to rest:
"Mazda's new global boss, Akira Marumoto, told Australian motor journalists at the Los Angeles show that there won't be an MPS in the cards. As Drive quotes Marumoto: 'Mazda is a small player, and if [you are asking whether] that segment has a high particular priority for Mazda, my answer would be no. Therefore we not planning for MPS in the future.'
Marumoto stated that
Mazda would rather establish itself as a genuine premium carmaker comparable to its European rivals, stressing that this would be achievable through quality, comfort and refinement improvements in the existing lineup rather than expanding into other segments.
https://www.autoblog.com/2018/12/03/mazda3-mazdaspeed-mps-hot-hatch/
We can still wish for a rebirth though. Maybe something like a Mazda 3Z, or CX-5Z (for "Zoom"). Corny as all hell, I know, but Mazda is well-known for their Zoom Zoom slogan since they started using it in 2000. I feel like it could be offered like this:
-sport
FWD or AWD, 2.5 NA, 6-speed auto with manual option, cloth interior, 4-way manually adjustable seats, back up cam, AA/ACP, piano black trim, GVC+, other basic features
-touring
Sport plus: memory seating (driver's side only) with 4-way power adjustable seats, heated seats, 360 cam, Mazda's safety suite, larger infotainment screen with navigation.
-mazdaspeed or equivalent
Touring plus: AWD-only,
factory-tuned 2.5T, HUD optional, automatic 6-speed with manual option, LSD, bigger and better brakes, CF or brushed aluminum interior trim, an appearance package (that includes a leather seat option), and "sport-tuned suspension" i.e. springs, dampers, upgraded front and rear sway bars, lighter wheels and better tires.
-grand touring
Touring plus: AWD 2.5T (same found in CX-9), auto 6-speed, 10-way power adjustable memory seats (driver and passenger), heated and ventilated seats, heated steering wheel, power folding mirrors, HUD, MRCC with Start and Stop, LED headlights and taillights, larger wheels.
-signature
GT plus: nappa leather, autodimming frameless rear-view mirror, wood trim, sound deadening and acoustic glass, chrome trim pieces, LED interior and exterior accent lighting, etc.
^^ organizing these features was a fun way to spend a few minutes
