Royal Mazda in SF just got two 2017's, one blue lower spec one, and a white GT/Premium with parchment interior. I gave the white one a good look-over after work today. The interior is amazing. Easily on par with the better VWs and better than any Japanese, Korean or domestic non-luxury marque I've seen to date. Materials are excellent, switchgear is solid, seats are great. The lower spec one looked like the wheels were way too small, but the GT is perfect. Has an athletic, strong presence but still a sense of lightness to it.
It really seems like their shot at going a class up was a success. Can't wait to drive it.