Just bought my new 2016 sonic silver CX-5 FWD Touring with the Bose Moonroof package, Nav, and retractable cargo cover. Really happy with the Black Friday weekend deal I was able to negotiate. I've been eyeing the CX-5's ever since they came out in 2013, but my old 2002 Mazda Tribute has held out so well...it wasn't until today that I finally pulled the trigger on the purchase. I started out about a week ago by emailing the closest 5 dealers within 100 miles of me. My email letter looked something like this:
"Dear Mazda Internet Sales Manager,
I'm ready to buy a new 2016 FWD CX-5 Touring in sonic silver with only the Bose Moonroof package, no other add-ons. I'm planning to buy within 2 weeks so I would appreciate if you could send me your best quote for a car on your lot that meets the requirements above as soon as possible. Please indicate the stock or VIN number for the car you are quoting so I can see it online. I will do all my negotiations only once online, so please quote me your absolute best and final offer. I am contacting a number of dealers, and I am prepared to buy from whoever emails me back the best quote and OTD price. Thank you, "
I received prompt email responses from all 5 dealers. Luckily the lowest quote was from the dealer that was closest to me. That dealer also gives a lifetime powertrain warranty. Thanksgiving I happened to get an email from the dealer about their Black Friday weekend sale. They were offering free Navigation cards ($399 value) this weekend only on new vehicles. Since I was not wanting to get the tech pkg , the Nav sd-card was something I really wanted and intended to buy later through eBay cheaper. The free Nav offer actually got me down to the dealer and sealed the deal for me tonight. Here's the deal I negotiated:
2016 sonic silver CX-5 FWD Touring with Bose Moonroof
MSRP: $27,225 ($25,215 base + $880 destination fee + $1,130 Bose Moonroof)
Sales Price: $25,134
Loyalty Credit: -$750 (this dealer actually gave $250 in addition to Mazda's $500 loyalty)
Processing Fee: $397 (I tried my best, but they wouldn't wave this even though I paid cash)
Taxes: $1949.12
TN Tags: $106.50
Free Options: Nav SD-card, retractable cargo cover, lifetime powertrain warranty, and also asked for the 2 tie down hooks that are usually missing from the spare tire tray)
Total OTD: $26,836.62 cash
They also looked at my 2002 Mazda Tribute, but I opted not to trade-in because I already have a buyer lined up with a verbal $3500 offer on it.
Thank you everyone on this thread, it was a tremendous help to me. Now if this Cx-5 serves me well for at least 13 years like my Tribute did, I'll be happy. Zoom! Zoom!