Things that the CX-5 designers could learn from the Forester
Sport manual
I love my CX-5, but after spending four days driving my father's 2011 Subaru Forester 2.5X premium, from Joplin, MO to Bend, OR, about 1700 miles, I came away feeling that Mazda needs to work on the interior materials of the CX-5. The dash layouts are surprisingly similar but the Forester materials are just better. My Cx-5 dust collector dash and piano plastic trim are outclassed, as is the switchgear, especially the steering wheel cruise and audio controls which feel more substantial and solid in the Subie.
The seats in the Forester are much better both in comfort and materials. I spent 8-10 hours driving each day and had no problem adjusting the seats to my liking, and felt little fatigue at the end of the day. With the Mazda, if I don't have my OregonAero seat cushion, my back is hurting after a few hours behind the wheel. I was transporting two dogs in the back with the rear seats folded down. My CX-5 seats do not fold flat, but the Forester's do.
I know the Mazda Skyactiv goal is to cut weight and improve efficiency, but I believe the cabin is not the place to do this. It just makes the car feel cheap. Press down on the narrow plastic trim piece separating the instrument cluster from the steering wheel and you will see what I mean. The plastic flexes like yogurt container plastic. The strange thing is that even with all the Skyactiv weight saving, the AWD Forester actually weighs about the same as my FWD manual CX-5.
Don't get me wrong, I cross shopped the Forester and chose the CX-5 mainly because of the outstanding gas mileage, sportscar suspension and looks, (I think the Forester is dorky looking) but there are some areas where Mazda needs to improve especially given that the 2014 Forester will have direct injection yielding similar gas mileage numbers and improved manual and auto transmissions with increased interior room. I expect Mazda to continue to improve rather than fall behind.