I don't like the new front end but, I think I like the shorter hatch look better than the longer station wagon look that they currently have. Although I wish they'd bring back the 2 door coupe 22b style STi and WRX's.
The new STi does look bad ass. Very aggressive looking. Making it a hatch will just make it that much easier to live with. Think about being able to store all your track rims and tires in the car along with tools, switching them out at the track, racing, then swapping back and going home. That'd be a pain in the ass in a regular 4 door. Once people realize the amazing utility they'll get over the car not being a regular 4 door.