EASY ON THE SPRAYING!!! DO NOT GREASE your HUBS!!!
For removal:
Use liquid wrench or WD40 if you have to, but be SURE to use brake cleaner when you're done to remove all residue, or your brake pads will piss themselves and not stop you well. Small amounts of lube on the rotors (or pads) can also cause a throbbing brake pedal and WILL wreck your pads.
When re-installing the wheel, use the grey anti-sieze instead (better for high temps, doesn't migrate as much), and use it SPARINGLY. The centripetal force (most call it "centrifugal force", but it's "centripetal") can cause grease to spin out of the hub and onto the rotor, impeding braking. You may think that grease is thick and won't migrate, but it thins with even slightly higher temperatures, and can be carried by water. Anti-seize is a little better. Whichever you apply, use it SPARINGLY. Put it on and wipe it off, you only need a thin film.
I've found one area that binds on many cars is actually not the rotor/wheel interface, but rather the center bore/rotor interface, especially if the wheel fits really well. Anti-sieze that area, but again do it SPARINGLY. You do NOT want this stuff on your braking surfaces.
Hope this helps. Other than that, use JACKSTANDS - and what I do is to leave the jack in place but put most of the car's weight on the jackstands (belt and suspenders). Be extra careful with the BFH though, you can easily do damage to the wheel surface (and even to the bearings) if you're way too brutal. Hit around and around and around, it sometimes takes time. The liquid wrench takes time to work as well.