There are 6 little clips I believe. You have to sqeeze em all down at once for the emblem to come out smoothly. I unfortunatly broke one. It also helps to have something to pry it off... you have to use a bit of force... to the point where it is a little uncomfortable.
I popped mine out. broke 1-2 tabs. painted it reinstalled it. and it stays. Changing the color again went to pop it out. Was stil a pain. almost broke it. (so if you brak a few tabs. dosent always mean you have to buy a new one)