I got S-Plan pricing through my company, but they said if I couldn't get the s-plan through my company since we changed segments, then they'd sell it to me for 200 bucks over invoice. That seems to me to be about as low as they'd be willing to budge.. so I'd say on average, you should probably go about 400 bucks over invoice.. also check edmunds.com for current incentives. You can also call mazda USA and see what they are offering the dealers.