CHICO2003 said:
35 year old wall street type? LOL I only know a couple but they're all drivin beemers. Anyway.... your price is off, way off. $21-$22k doesn't even buy you a loaded 5 (withough the nav). We can all dream that the MS3 will cost less than the current top of the line but that's just wishful thinking. Though no one can say s*** until it's made official, if I was a betting man (and I am) I'd go with a base price of $23,795 for the stripped down version and $25,120 for the loaded (moonroof, etc) version.
I was only being playful when I said wallstreet type. But in reality that what Mazda said....when they designed the MS6 they were not lookng for the "boy street racer" look. i.e. everyone was like OH AWD....4 DOORS! It must be a STi Competator! They were infact targeting people who want to buy a Subaru Legacy and even Audis by offering a pretty good value at a cheaper price.
My reasoning for the price is as follows
Base Mazda 3 $16-17K depending on dealer....fully loaded $19K. 19K + 1-3K for the engine = 22-23K. Maybe 24K max because of a 6 speed
Difference between a Mazda 3 and MS3. Engine, tranny and some suspention.
I mean it does have similar specs to a Dodge SRT-4 and thats going for $21,295. Same thing based off a Neon (16-17K car) with a fancy engine and tranny. But since the SRT-4 will be discontinued its sales isnt a threat to where Mazda will have to price competatively. I see it as alittle more then that. But I dont see it being sold for $25,000. Because IMO no FWD car should be over $22K Saab found that out the hard way. Acura found that out the hard way and thus they are investing alot in AWD technology. Because you can hmmm buy a WRX impreza for $25K. And when you are targeting the boy racer type you need to attract them with good value over the next level (WRX). Isnt that why people buy the SRT-4? For $21K thats nearly 4-5K cheaper then the WRX and is full loaded.
But my biggest reason for the price is its closest competator....VW GTI. A VW GTI is a hatch and has a turbo FWD 2.0L engine. And in Europe its sure to be competative in sales next to the ford Focus ST( also a C1 platform like the MS3). And thats priced around $22K. MS3 specs are alittle better so perhaps 23K :dunno: if they charge $25K then thats a disadvantage as consumers will look for other possibilities...its puts a doubt in their mind. ie "is the car really worth $25K when I can get a WRX for that price. or a fully loaded GTI for cheaper."
What does this sound like?
Base Mazda protege $15-17K Full loaded Mazdaspeed PRotege 21-22K
Difference between a Protege and MSP. Tranny, turbo on engine, sound system, rims, suspention....
either way when its released its going to be like the MSP...how they wanted 22K for it. And how delaers threw on another 5K becuase its was a "limited eidition production sports car" And then they had the $3K off and thats when I bought mine for 18K
Not saying they couldnt charge that much...if its a car they already said Mazda isnt looking to make alot of money off of. And given car prices are a bit different then 3 years ago.
I know its not the best example but im trying to look at Mazda's pricing stragegy on the Mazdaspeed 6. But the base price is not all that different from a fully loaded Mazda 6s
And I can see how MS3 can be $25K fully loaded. but I still think thats alot. Keeping in mind that a MS6 has AWD compared to MS3.