You may want to keep in mind that Sonic
IS an authorized vendor for JVC. However for rockford fosgate which is what I originally posted, they are most certainly not authorized dealers, you will get no warrenty, and will very likely get a scratched off serial number.
Brands like sony, and JVC are more concerned with market share then dealer protection/quality so they will sell to most anyone.
Now even those that don't, you can still get there products from Sonic, they are
not likely fakes but they did not come from that manufacturer. So you will not get a warranty at all. If your fine with this, then proceed. Also returns are going to cost you no matter the brand. If your JVC is problematic for example, you must pay to have it shipped to them and to have them ship it back to you. They will not cover that cost. Crutchfield will. Also if you just want to return it, they are going to charge you 15% of its cost, no matter the brand or reason for return.
If your like me and if it can go wrong...it will, then you need that warranty and a dealer that will stand behind their product. I will use the example of what I am dealing with right now. I just picked up a Kicker amp from crutchfield that was on a big sale. Unfortunately it was faulty out of the box. It is actaully back feeding left/right audio back down the opposite RCA making balancing left to right impossible. This one was weird even for me.
Without any question at all, crutchfield issued an RMA that included the return shipping, emailed me a return UPS label and refunded my credit card. This is rare of most dealers. That amp in particular was more expensive at Sonic, however, would they have been so easy or "cheap" for me in the return process?
Not to only pic on sonic, my local dealer would have only given me store credit, they will not do refunds any more at all which is why I will not buy from them again.
Forget right and wrong for a minute, as this is just consumer preference but as moderator and a passionate person of car audio i dont tend to allow half truths to go unchallenged. To me customer service, peace of mind, and factory warranty are worth paying for. A low price does not entice me if I have to forgo the rest. NOr would I call it a deal to do so.
Anyone thinking of buying from such discount retailers just needs to keep the concept of buyer-beware in mind:
https://www.sonicelectronix.com/warranty_policy.php
If your fine with the above and you have looked at weather they are actually authorized to sell the product you want or not, then go ahead and buy from them.