Poll: Come on Mazda, bring back the Enthusiasm!

[Antoine]

This is something that has been on my mind a lot recently, the fact that Mazda “the enthusiast brand” doesn’t really offer any high performance models these days. They’ve got great marketing, amazing concepts and awesome motorsports programs but the current model lineup while sporty is quite tame in reality. Sure, these mainstream models are vital for survival and growth but I feel Mazda may be too conservative now…Brands need to stay fresh and generate interest, excitement, intrigue, passion etc…For Mazda, I think more enthusiast-grade models/specs is long overdue. Yes, the Miata is an icon but it’s been around a long time and seems to attract mainly older buyers. I miss the days when Mazda offered more enthusiast options like the RX models and Mazdaspeed variants, I’d love to see more of that again…Come on Mazda, bring back the Enthusiasm!

 

[N7turbo]

I checked them all, but a high performance CX-5 would be sweet. I don't expect it to keep up with a Trackhawk (though it will be 1500 lbs lighter), but let's see how much they can squeeze out of it.

 

[Antoine]

I checked them all, but a high performance CX-5 would be sweet. I don't expect it to keep up with a Trackhawk (though it will be 1500 lbs lighter), but let's see how much they can squeeze out of it.

Awesome and yes a high performance CX-5 would be super sweet. I don't know why they haven't introduced a high performance spec by now...They had Mazdaspeed but took that away (sadly). Even VW has the R line...Wouldn't it be a way to increase margins on their end and offer Mazda buyers something more at the same time? A win win if you ask me...