New Honda commercial in the UK.
Very important that you understand: There are no computer graphics or
digital tricks in the film. Everything you see really happened in real time
exactly as you see it. The film took 606 takes. On the first 605 takes,
something, usually very minor, didn't work. They would then have to set the
whole thing up again. The crew spent weeks shooting night and day. By the
time it was over, they were ready to change professions. The film cost six
million dollars and took three months to complete including a full engineering the
sequence. In addition, it's two minutes long so every time Honda airs the
film on British television, they're shelling out a lot of dough. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda executives figure the ad
will soon pay for itself simply in "free" viewings (Honda isn't paying a
dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs. There are six and
only six hand-made Accords in the world. To the horror of Honda engineers,
the filmmakers disassembled two of them to make the film. Everything you see
in the film (aside from the walls, floor, ramp, and complete Honda Accord)
are parts from those two cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on
how amazing computer graphics have gotten. They fell off their chairs when
they found out it was for real.
Oh. And about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing their
thing automatically as soon as they become wet. It looks a bit weird in the
commercial.
http://home.attbi.com/~bernhard36/honda-ad.html
Very important that you understand: There are no computer graphics or
digital tricks in the film. Everything you see really happened in real time
exactly as you see it. The film took 606 takes. On the first 605 takes,
something, usually very minor, didn't work. They would then have to set the
whole thing up again. The crew spent weeks shooting night and day. By the
time it was over, they were ready to change professions. The film cost six
million dollars and took three months to complete including a full engineering the
sequence. In addition, it's two minutes long so every time Honda airs the
film on British television, they're shelling out a lot of dough. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda executives figure the ad
will soon pay for itself simply in "free" viewings (Honda isn't paying a
dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs. There are six and
only six hand-made Accords in the world. To the horror of Honda engineers,
the filmmakers disassembled two of them to make the film. Everything you see
in the film (aside from the walls, floor, ramp, and complete Honda Accord)
are parts from those two cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on
how amazing computer graphics have gotten. They fell off their chairs when
they found out it was for real.
Oh. And about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing their
thing automatically as soon as they become wet. It looks a bit weird in the
commercial.
http://home.attbi.com/~bernhard36/honda-ad.html
