Apology from COBB Tuning

I have had some time to reflect on the developments over the last couple of days and I feel that I owe the MAZDASPEED community an apology.

I am relatively new here at COBB Tuning and am very excited to be a part of this team. I believe in what COBB Tuning is trying to accomplish in the marketplace and know that we have the talent to accomplish the goals that we set for ourselves. I have a great deal of respect for the engineers and calibrators that dedicate so much of their time and put forth huge effort to make the AccessPORT products the best they can be. I see the long hours that sales and tech support put into taking care of our customers' needs. Over the past six months I have come to know the people that are the driving force behind the company you know as COBB Tuning. In my enthusiasm for being a member of this team, I have taken the comments on several MAZDASPEED forums as personal attacks on me and my fellow COBB Tuning employees, and have vented my frustration in an inappropriate way.

I allowed a small minority of offensive forum members to get the better of me, and in lashing out at them, I have inadvertently offended a large population of the community that was not the target of my criticism. The part that I find most embarrassing is that I was influenced by people that have no interest in our products whatsoever, who post solely to stir controversy. I want to offer my sincere apology to the entire MAZDASPEED community for comments that you found offensive and promoted a negative stereotype for the community as a whole. Just like all other forums I have participated in, the vast majority are good natured people sharing a common enthusiasm for a cool car. I do know better, yet I let my emotions cloud my judgment.

I would also like to offer an additional apology to all of the MAZDASPEED enthusiasts that have supported COBB Tuning throughout the development of our products and stuck with us through the difficult times as we explored and learned about this platform. Although it was not intentional, I do see why my comments were perceived as a "slap in the face" and how you feel you are being unjustly punished and abandoned. Our decision was based on the actions of a minority, and the COBB supporters that have remained quiet and faithful, anticipating future features, were the ones we asked to bear the burden of that decision. That was not a fair decision for us to make.

In an effort to make reparations, COBB Tuning will move forward with implementing the Launch Control and No Lift Shift features on the MAZDASPEED AccessPORT that so many have been waiting for. Launch Control and No Lift Shift will be implemented in the same form as on other platforms. Launch Control will allow the user to set an RPM that the engine will rev to, building partial boost pressure, while the clutch is in and the throttle is at maximum. No Lift Shift will allow the user to set an RPM that the engine will maintain between shifts while the clutch is in and the throttle is at maximum, maintaining partial boost pressure. Development on these features is not complete and we will provide availability dates when we are 100% confident in their accuracy.

We understand that many of you just want to use the AccessPORT with OTS maps, but variance of the MAZDASPEED from the factory has prevented our OTS maps from working properly on some vehicles. In an effort to assist these customers, COBB Tuning will release a full featured beta version of AccessTUNER Race software for the MAZDASPEED3 & 6. There will be no charge for this beta version of AccessTUNER Race and the software will be released on April 20th as previously stated.

In closing, I must admit that this has been quite a learning experience for me. For what it is worth, I assure you that I will not let my emotions generate another outburst like this in the future. I hope that each of you will accept my apology and not allow my indiscretion to tarnish all of the positive advances that my COBB Tuning colleagues have brought to MAZDASPEED enthusiasts.

Sincerely,

Gary Sheehan
Director of Marketing
COBB Tuning
 
Well written. I commend you on your honesty...
 
Its awesome that you care about your customers enough to post something like this. I will be buying AP in the near future for sure. Thanks Gary.
 
Big round of applause for any company that put up with the BS on the forums.

Cobbs' efforts are appreciated.
 
I only have on question.
Will Cobb's dropping of support for Mazdaspeeds result in tuner shops being less interested in purchasing the software required protune our cars. Most of the shops near me have ap support for sti's and it would be nice to know how the tuners are responding to this decision.
 
its nice to see an apology, its a rare thing these days. i have a feeling i may be buying some more Cobb parts soon.
 
Thanks Gary...you had lost me as a future customer, but stepping up like you did, may change my mind. thanks again.
 
Thank you Gary. As others have said, you had lost a customer for sure on future products and others not related to the AP, but may have earned some of that business back by stepping up like this.
 
as i called it, it seems that there was a lot of backlash that happened which they werent expecting

but as true men, we are always willing to accept a sincere apology.

cobb almost lost my potential business but now ill rethink and pick up the AP for the ATR
 
That was a very mature thing to do Gary. I think almost everyone understands and accepts the apology. It's unfortunate that a few have to ruin the reputation of the group. Unfortunately you get these people everywhere. I'm glad to know that Cobb still has some interest in the MAZDASPEED line and I look forward to purchasing Cobb products in the future.
 
Off topic.

Racing driver Gary Sheehan = Cobb marketing director?

yes, same d00d.

gary, i'm glad you were able to explain things. i must commend christian, trey and now you for handling this very odd situation rather well considering the circumstances.
 
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