$2k cash back through Mazda, $18xx true car discount, $530 for a dealer misquote. Don't recall original MSRP but I was out the door at $25700 after taxes and fees (nearly 9% tax in LA).
Just about 16% off MSRP.
(Touring AWD with Bose/Moonroof)
Edit: MSRP was $27,669