Gold is hugely popular with the JDM/Tuner crowd these days.
I like it because it's very retro. (I remember enhancing the performance of 70's and 80's cars before it was caled "tuning")
I was considering a set of gold wheels, but then my sensible side told me I'd probably get tired of them in a year or less.
I'm still glad I didn't get black and red time attack wheels.