Mazda5 advertising
- Thread starter x10dude
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lol... I guess that is a good place to advertise... but then again aren't they preachin' to the choir?
Probably, but there are a fair number of shoppers asking questions. However, the reason for the link was the ad, nothing more.
The most prominent ad I've seen is those bus shelter size ads where it a picture of a hip young couple with their baby and dog, with bumper stickers that says "Seats 6!" "Never grow old!" etc. I've also seen a few TV ads back in 2006-2007 but never really thought too much about the car.
Mazda needs to hire the same ad company that does the Hardees commercials.
Do a youtube search on:
Hardees Fisting
Hardees Padma Lakshmi
The first one is in a league of it's own, the second one has Padma from Top Chef and is very, well, steamy. They are both very suggestive but in a way that adults catch it but it would go over the heads of younger kids.
Do a youtube search on:
Hardees Fisting
Hardees Padma Lakshmi
The first one is in a league of it's own, the second one has Padma from Top Chef and is very, well, steamy. They are both very suggestive but in a way that adults catch it but it would go over the heads of younger kids.
Somebody posted in my earlier thread that Mazda 5's were going new for $16,500 in their area, which is a bad sign - car dealerships don't discount vehicles $5,000 unless they're having trouble moving them.
In our area they're not being discounted, but there are rafts of them on the lots, and I have only seen ONE on the road in the weeks since I've become aware of them... also a bad sign in an area with a dense urban population of 2+ million.
I don't recall seeing any advertisement for the 5 anywhere, online or on TV. I wonder if Mazda is giving up on them? I see lots of ads for the 3, the 6, the MPV and an occasional one for the RX-8.
Honestly, to me it all adds up to a sales failure that will soon depart our shores. Unfortunately, this class of vehicle has been tried many times in the U.S., and has always flopped. For some reason most Americans don't want an efficient, intelligently designed people/cargo mover that gets good fuel economy and is fun to drive. (braindead
In our area they're not being discounted, but there are rafts of them on the lots, and I have only seen ONE on the road in the weeks since I've become aware of them... also a bad sign in an area with a dense urban population of 2+ million.
I don't recall seeing any advertisement for the 5 anywhere, online or on TV. I wonder if Mazda is giving up on them? I see lots of ads for the 3, the 6, the MPV and an occasional one for the RX-8.
Honestly, to me it all adds up to a sales failure that will soon depart our shores. Unfortunately, this class of vehicle has been tried many times in the U.S., and has always flopped. For some reason most Americans don't want an efficient, intelligently designed people/cargo mover that gets good fuel economy and is fun to drive. (braindead
First of all a couple of corrections to your post
$16500 is a great price but it is NOT a $5000 discount. I'm almost certain that $16,500 is for the Sport version which lists for $19K plus change.
Mazda is not giving up on the Mazda5. I just think that the popularity has taken it a bit by surprise because originally Mazda USA didn't really have high projections for it and only allocated a small amount for the American market. But with sales growing with little or no advertisements and all their other vehicles tanking, it is probably beginning to get their attention that they have a potential hit on their hands. (basically there is no other car like it in N. America).
I am a but puzzled how you came to the conclusion that the Mazda5 is a sales failure..
Well, maybe in your area - here, they're on the lots at $21K+ The cheapest new one we looked at was $20,500 or so.
I didn't say it was a sales failure, I said I suspected that might be the case.
The reasons for that suspicion were fairly well laid out in my previous post. However, to simplify:
1. They're being steeply discounted at dealerships.
2. In an urban area of 2+ million people, I've seen a grand total of one on the road in the last 3-4 weeks.
3. I've seen no advertising anywhere for them.
Actually, that last CAN be interpreted as a good sign. Companies don't heavily advertise products that are selling well. However, they also don't waste advertising dollars on products they don't believe will sell well, so that one could go either way.
This is typically the time of year where auto manufacturers have their sales, incentives, discounts, etc. In Canada, Mazda has the Get It In Gear Event, Toyota has Red Tag Days, Honda has the Big Save Event, VW has Autobahn For All. My dealer was able to move 22 5s without any incentives last month. The '07 5 GT I'm getting is from a person who traded it in for a new '09 5 GT loaded with leather and NAVI. I've seen quite a bit at least around Vancouver. Sure this car may not be as popular as say the Honda Odyssey or Toyota Sienna but the people who get it, love it. I find it's a lot of word of mouth advertising going on. I am certainly persuading people to consider the 5.
The cheapest Mazda5 is the Sport Model which actually has a MSRP of $17995. Just because you don't see a one for that price DOES NOT mean they are not available elswhere.
>"I didn't say it was a sales failure, I said I suspected that might be the case. " Is there a difference? In your original post you said "Honestly, to me it all adds up to a sales failure" ... so basically you believe the Mazda5 is a sales failure right?
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Does anyone else find it interesting that Mazda appears to use fleet sales as "advertising" for the 5? I know that rental fleets have long been the dumping ground of past-prime American sedans, but it seems like putting 5s in rental fleets at least gets people driving them.
Other than that, the best bet in marketing is toward a younger generation going into their first kids... But I'm not sure I want to see tuner.spec 5s with 22s and all that... I wouldn't be surprised however, to see a 5 in some primetime show or movies as a subtle advertising measure.
Other than that, the best bet in marketing is toward a younger generation going into their first kids... But I'm not sure I want to see tuner.spec 5s with 22s and all that... I wouldn't be surprised however, to see a 5 in some primetime show or movies as a subtle advertising measure.
Well, perhaps I mis-typed. I don't believe they are a sales failure, I just suspect it.
Also, these are trying times for automakers - nothing is selling very well now. Unless one of us is in the boardroom at Mazda, the only real barometer we have for the success or failure of the Mz5 is whether or not Mazda keeps them on the lots. If they stop offering them, then they didn't sell. If they're still there, there's hope.
I for one, would like to see a Mazdaspeed version. Not for myself, but I think it'd boost sales if a twin-turbo intercooled version with a stiff suspension could be had. Heck, that'd one hell of a fun grocery getter.
