I like it a lot. I think it's a great idea. If we lose our minds after having this kid, and decide to have a second one, I may need to move up to a larger vehicle, and this seems like a perfect option to me. Lots of room, without being huge, available in a stick, and probably mod-able using Mazda3 parts!
That being said, it will probably bomb terribly here, because my opinions on cars don't seem to fit those of the general U.S. populace. I think SUV's are mostly stupid. There are people for whom they (SUV's) make sense, but if only the people who needed them had them, the sales figures would be about 1/20 of what they've been for the last ten years.
It seems the U.S. market just doesn't want flexible, useful, fuel-efficient vehicles. I guess we'll see.