I have just recently installed 17" rims with Firenza- (Made in Japan) tyres.215-40-R17. They are ultra quite. But the tyre shop guy asked me to keep the pressute at 35 psi.But i still see the lower part of the tyre compressed a little.IS that normall..?Should i increase the pressure by 2-3 psi more till i see no compression ....? The average outside temperature here is 30-35 degree celcius.Please help..............