The honda name will sell. Whether it's cars, lawn mowers, motorcycles, generators, or anything else with the name HONDA stamped on it. I have found most Honda products a bit benign. I've owned several honda motorcycles and found them to be a bit vanilla, but stone assed reliable. I think they build a great car for those want to be "safe" in their decision. There's an edginess with other auto makers who are trying to capitolize on people who want something less plain. The Civic Si is a very nice car. The interior was not what I would have liked to see and the gauges were kinda...meh. No turbo, nothing all that crazy. Just a 4 cylinder that makes HP courtesy of high revs. Vtec is soooo 1994