I can certainly believe that. But my only prior experience with Walmart was buying my Altimax RT43's from them back in 2014 and they were very competitive. This deal was a 'rollback' from WM's regular price and after ruling out Costco's price on the Bridgestones, I checked online prices of 2 different local/regional chains but couldn't see them dropping $150 to maybe $200 to match WM on a $500 deal. So without spending any more time I just jumped on the deal. To me, tire buying has generally been a PITA so I got it over with.Sometimes some of the locals that sell different brands including pirellis have better/equal deals than walmart. Around here at least. Check out your locals too.