Mazda July 2010 Sales

[Silentnoise713]

Mz5 sales comparing July 2010 to July 2009: MTD sales is - 32.4%, YTD sales is - 14.1%. Isn’t July 2009 a tougher month due to the uncertainty of the economy and housing marking than July this year, which his a tad more stable? I can’t foresee how Mazda can possibly anticipate selling 30,000 units for the new design. Demand for a car like this just isn’t there until the almighty MPG gets a healthy boost, but this isn’t Mazda’s strong point; it is the only zoom-zoom company.

Now, if they could only slap two more seats in the CX7 (it does denote 7), I’d jump on that band wagon and take the MPG penalty since I’m in the snow belt.

Rest of the lineup here.
http://www.bizjournals.com/prnewswire/press_releases/California/2010/08/03/LA43671
Not sure what to make of the Mz2 sales. 38 units?...

 

[professorhank]

Don't companies always "aim high" in their sales projections? I too cannot see 30000 units being sold and I certainly hope Mazda doesn't sour on exporting future 5 redesigns to us if they don't meet that sales goal.

Strong sales again for the CX series. IMO, the addition of the non-turbo 4cyl engine in the CX7 surely seemed to boost its sales and cut into the 5's. What was so different about the 2009 vs 2010 Mazda6 that boosted MTD sales so much? Incentives? It was a carryover year, wasn't it?

 

[x10dude]

I think you have to take into account that July 2009 was dismal (1,315
units sold). Remember these figures are based upon LAST year's month. So if last year's month was terrible (many were) then it will make it LOOK like it went up alot. When it reality it just came back to normal.

What you really need to take a look at is the Actual number of units sold.
Anything over 2000 is decent.

I don't think 30K is out of the question for the new 2011. Remember they are selling just under 20K a year on an old design and absolutely NO advertising.

 

[Silentnoise713]

I think you have to take into account that July 2009 was dismal (1,315
units sold).

You have the years mixed up.
July 2009 sold 1,944
July 2010 sold 1,315

Considering July 2009 was a weaker economy overall and July 2010 was more stable, you'd expect it to be higher. YTD, 2009 was better too. You could argue that it is partly due to the fact that the car is nearing the end of its life cycle but the avg. consumer does not think or know this.

professorshank brought up a good point that the CX7 may have cut into the Mz 5's sales. If the new Mz5 cost more (due to new features, engine, etc..) folks will start to cross shop established CUVs that are much more compelling with the exception of the 2 extra seat –which not many people need. Those that do need it are in the suburbs with their SUVs and full sized mini vans.

 

[professorhank]

You have the years mixed up.
professorshank brought up a good point that the CX7 may have cut into the Mz 5's sales. If the new Mz5 cost more (due to new features, engine, etc..) folks will start to cross shop established CUVs that are much more compelling with the exception of the 2 extra seat which not many people need. Those that do need it are in the suburbs with their SUVs and full sized mini vans.

I can't help but think that if the non-turbo CX7 was available from the beginning, my wife might've bought it instead of her 4-cyl Highlander. In which case, I might've never bought the 5. Not that there's anything wrong with being an all-Mazda household but I probably would've bought something else.

 

[Robotazky]

^^^ The NA 4-banger CX7 is a great car and really cheap too for what it is.

 

[x10dude]

You have the years mixed up.
July 2009 sold 1,944
July 2010 sold 1,315

Considering July 2009 was a weaker economy overall and July 2010 was more stable, you'd expect it to be higher. YTD, 2009 was better too. You could argue that it is partly due to the fact that the car is nearing the end of its life cycle but the avg. consumer does not think or know this.

Ooops you are absolutely correct. My Bad. Sorry about that.
I agree with you that the end of the life cycle is probably a good reason.

 

[Heat]

July 1, 2009 was also the start of the "Cash for Clunkers" program (United States).