Agreed. I also see the CX-90 gets really dinged on price. The strange things is that the CX-90 top trim is priced significantly different in Canada than in the U.S. So as a Canadian customer, the CX-90 value is infinitely better.
US price breakdown (price based on the Motortrend Article)
Mazda CX-90 Premium Plus Turbo S $61,920
Honda Pilot AWD Elite $53,725
Kia Telluride SX Prestige X-Line $54,070
Canada Price (Most expensive trim of each model, MSRP only, no freight, tax, fees)
Mazda CX-90 Signature (Premium Plus Turbo S) $63,300 CAD
Honda Pilot Black Edition $62,850 CAD
Kia Telluride X-Pro $62,795.00 CAD
So where in the US it looks like the CX-90 top trim is a fair step more expensive than the competition, in Canada it is about the same price. For the same price in Canada, the interior quality and driving dynamics now have lot bigger impact. I honestly don't understand how the two market seems so different pricing wise.